Amid today’s hostile macroclimate, the CFO role has taken on increased importance. Daniella Turenshine, chief financial officer at direct-to-consumer (DTC) healthcare apparel and lifestyle brand FIGS,...
Direct-to-consumer (D2C) custom rug company Ernesta has opened its eCommerce site to more customers. The company’s beta program, announced last week, follows an earlier invite-only...
After encountering financial difficulties last month, Tupperware, a trailblazing direct-to-consumer (D2C) brand, has implemented some inventive marketing and sales strategies, one of them being the...
Aiming to reach a new generation of golfers, Adams Golf has moved fully online. The TaylorMade Golf-owned brand aims to be “a digitally native leader in direct-to-consumer golf...
As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies. Retailers are seeking to enhance their interactive displays to entice more...
Crocs’ better-than-expected Q1 results are currently being attributed to the increasing consumer interest in casualization, comfort, sustainability, and personalization. During Q1, the comfort footwear company,...
Tupperware, founded in 1946 by Earl Tupper, was once recognized for revolutionizing the way people stored and preserved their food. But it was also recognized...
As many consumers pull back, Constellation Brands is leveraging D2C to attract higher-income customers. The beer, wine and spirits giant, parent company of a wide...
McCormick & Company is using D2C to test flavors that could draw new customers into the fold. On an earnings call with analysts Tuesday (March...