data point

Recommendations Highly Influence Card Selection, With 73% Citing Impact
Recommendations Highly Influence Card Selection, With 73% Citing Impact
April 30, 2025  |  Credit Cards

A new report from PYMNTS Intelligence, in collaboration with Elan, explores consumer motivations and behaviors behind opening new credit cards, revealing the interplay between financial...

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66% of Zillennials Use Their Phones as Bank Branch
66% of Zillennials Use Their Phones as Bank Branch
April 29, 2025  |  Digital-First Banking

A recent report from PYMNTS reveals that zillennials, the demographic cohort straddling the late 20s and early 30s, are a driving force behind the evolution...

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Two-Thirds of Consumers Check Interest Rates When Choosing a Bank
Two-Thirds of Consumers Check Interest Rates When Choosing a Bank
April 25, 2025  |  Banking

How do consumers calculate interest rates as part of their financial planning? A PYMNTS Intelligence study, titled “How Financial Lifestyle Impacts Consumer Perception of High...

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80% of Tech Treasurers Believe Closer Ties With Finance Would Benefit Firms
80% of Tech Treasurers Believe Closer Ties With Finance Would Benefit Firms
April 24, 2025  |  CFO

Treasurers want to be part of the technology conversation. A recent report from PYMNTS Intelligence, in collaboration with Citi, reveals a disconnect between technology treasurers...

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62% of Consumers Without Traditional Credit Cards Already Use Credit
62% of Consumers Without Traditional Credit Cards Already Use Credit
April 23, 2025  |  Credit Cards

Many consumers without traditional credit cards are more receptive to credit-like products such as store cards and buy now, pay later plans, signaling a potential...

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42% of Suspicious Banking Activity Linked to Identity Fraud
42% of Suspicious Banking Activity Linked to Identity Fraud
April 18, 2025  |  Identity theft

As fraudsters leverage sophisticated tactics, including artificial intelligence (AI)-powered identity manipulation, the FinTech sector finds itself in the crosshairs of an escalating battle against financial...

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80% of Gaming Firms Value Instant Market Data, but Few Have It
80% of Gaming Firms Value Instant Market Data, but Few Have It
April 17, 2025  |  Data

In the high-stakes arena of digital entertainment, gaming platforms are demonstrating an advantage: a robust appetite for data that’s translating directly into revenue growth. Get...

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High-Income Consumers 64% More Inclined to Seek Mortgages
High-Income Consumers 64% More Inclined to Seek Mortgages
April 16, 2025  |  Consumer Finance

Contrary to conventional wisdom, a recent PYMNTS report, “Interest in Mortgages Rises Among Younger, High-Income Individuals,” uncovers that income level is a significantly stronger predictor than...

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Credit Unions Convert 64% of Members to Primary Accounts
Credit Unions Convert 64% of Members to Primary Accounts
April 11, 2025  |  Credit Unions

Once perceived as technologically trailing larger financial institutions, credit unions are embracing digital innovation, positioning themselves for growth and engagement with a digitally native consumer...

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