Artificial intelligence is playing an increasingly central role in shaping how companies engage with customers, but many of the most impactful innovations are designed to...
The pressure is on marketing teams today drive digital success without delivering spam. Get the Full Story Complete the form to unlock this article and...
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. Get the Full Story...
Independent pharmacies are adapting to new dynamics, with digital tools and patient expectations changing how they operate and deliver care. Once overshadowed by large chain...
As True Religion works to re-establish itself in the retail landscape, the brand is placing an emphasis on data-driven marketing strategies to drive both customer...
Artificial intelligence (AI)-driven shopping is upending the digital marketplace, forcing brands to swiftly rethink their marketing strategies. Get the Full Story Complete the form to...
In a move that could transform online shopping, Microsoft’s Bing fired back at Google this week with its own artificial intelligence (AI)-powered “generative search” feature. And...
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...
McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. Get the Full Story...