Generation X

Caring for Kids and Parents Has Gen X Falling Behind Financially
Caring for Kids and Parents Has Gen X Falling Behind Financially
March 28, 2023  |  Economy

The latest installment of PYMNTS’ generational mini-series deep dives into Generation X’s digital habits and behavior. Get the Full Story Complete the form to unlock...

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Gen X Grocery Shoppers Most Aggressive in Money-Saving Trade-Downs
Gen X Grocery Shoppers Most Aggressive in Money-Saving Trade-Downs
January 24, 2023  |  Economy

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Inflation Reveals Generational Divide in Restaurant Spending Cuts
Inflation Reveals Generational Divide in Restaurant Spending Cuts
January 11, 2023  |  Economy

As economic pressures continue, consumers across demographics are making changes to their restaurant purchasing behaviors. Get the Full Story Complete the form to unlock this...

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Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
Digital Banking’s Wealth Building Capabilities Appeals to Younger Consumers
January 10, 2023  |  Digital-First Banking

Digital banking is delivering on promises of personalization and convenience, appealing strongly to younger consumers. Get the Full Story Complete the form to unlock this...

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Study Suggests ‘Subscription Remorse’ May Be Bottoming Out
Study Suggests ‘Subscription Remorse’ May Be Bottoming Out
July 12, 2022  |  Subscriptions

Consumers’ use of retail subscriptions remained relatively stable in May after falling in March.  Get the Full Story Complete the form to unlock this article...

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How the World Does Digital: More Millennials Than Boomers
How the World Does Digital: More Millennials Than Boomers
May 24, 2022  |  Connected Economy

When we picture the digital-first and digital-native revolution powered by smartphones, apps and the lifestyles they evoke, we often think of millennials and Gen Z...

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Gen X Households Gained $13T in Assets Since Q1 2020
Gen X Households Gained $13T in Assets Since Q1 2020
October 05, 2021  |  Consumer Payments

Generation X has been seeing a boost in wealth since the pandemic began, according to data from the Federal Reserve, per Bloomberg. Get the Full...

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New PYMNTS Data Show Voice-Enabled Commerce Is A Business Winner For 40 Pct Of Consumers
New PYMNTS Data Show Voice-Enabled Commerce Is A Business Winner For 40 Pct Of Consumers
August 15, 2021  |  Payment Methods

When it comes to making payments, moving money and the voice-activated devices that can facilitate those verbal transactions, the people have spoken.  Or …  at...

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El Pollo Loco Fires Up AI To Personalize Loyalty Rewards
El Pollo Loco Fires Up AI To Personalize Loyalty Rewards
March 19, 2021  |  Restaurant innovation

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