Loyalty and Rewards

TGI Fridays Latest Chain Remaking Loyalty to Favor First-Party Ordering Over Aggregators

TGI Fridays Latest Chain Remaking Loyalty to Favor First-Party Ordering Over Aggregators
TGI Fridays Latest Chain Remaking Loyalty to Favor First-Party Ordering Over Aggregators
May 15, 2023  |  Loyalty & Rewards

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Sweetgreen Says Subscriptions Only Effective if They Reach Beyond Superfans 
Sweetgreen Says Subscriptions Only Effective if They Reach Beyond Superfans 
May 08, 2023  |  Subscriptions

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Rewards Partnerships Draw First-Time Customers to Restaurants
Rewards Partnerships Draw First-Time Customers to Restaurants
May 05, 2023  |  Connected Economy

As restaurants look to step up their acquisition and retention initiatives, going beyond strategies that have become the industry standard, cross-brand rewards enable them to...

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Starbucks’ US Loyalty Membership Increases 15% Despite Watered-Down Rewards
Starbucks’ US Loyalty Membership Increases 15% Despite Watered-Down Rewards
May 02, 2023  |  Earnings

Despite initial pushback to Starbucks’ recent changes to its rewards structure, consumers continue to engage with the program, suggesting that loyalty apps can be effective even as brands...

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Uber Eats Leverages Discounting to Maintain Aggregator Usage Amid Inflation
Uber Eats Leverages Discounting to Maintain Aggregator Usage Amid Inflation
May 02, 2023  |  Delivery

As restaurant aggregators push back on inflation-related trade-down, discounts are key to maintaining frequency. Get the Full Story Complete the form to unlock this article...

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Delivery Services Leverage Discounts and Subscriptions to Retain Price-Sensitive Customers
Delivery Services Leverage Discounts and Subscriptions to Retain Price-Sensitive Customers
April 24, 2023  |  Delivery

As aggregators look to maintain customer frequency amid inflation, affordability is key. Get the Full Story Complete the form to unlock this article and enjoy...

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Sweetgreen Relaunches Subscription as Restaurants Weigh Paid Versus Free Perks
Sweetgreen Relaunches Subscription as Restaurants Weigh Paid Versus Free Perks
April 24, 2023  |  Loyalty & Rewards

As restaurants balance loyalty and profit concerns, some offer paid subscriptions and others free rewards. Get the Full Story Complete the form to unlock this...

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Restaurants Seek New Tech Partnerships to Drive Digital Sales
Restaurants Seek New Tech Partnerships to Drive Digital Sales
April 21, 2023  |  ResTech

This week in restaurants, Nathan’s Famous taps ghost kitchens, and USHG launches new loyalty apps.  Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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