loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Amazon, PayPal And Other Industry Giants Pivot To ‘Pay With Points’
Amazon, PayPal And Other Industry Giants Pivot To ‘Pay With Points’
August 25, 2020  |  Loyalty & Rewards

The use of loyalty/rewards points to pay for purchases began as a value-add to card programs. For example, there might be a set of designer...

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Case Study: Interior Define On Leveraging The D2C Digital Shift
Case Study: Interior Define On Leveraging The D2C Digital Shift
August 25, 2020  |  Omnicommerce

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Loyalty Points And Rewards Programs Are Retooled After COVID
Loyalty Points And Rewards Programs Are Retooled After COVID
August 19, 2020  |  Loyalty & Rewards

COVID-19 has left entire industries rethinking their rewards programs before all of that that stored-up goodwill loses its value — along with the customer relationships...

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Direct-to-Consumer CPG Sales Are Going Mainstream
Direct-to-Consumer CPG Sales Are Going Mainstream
August 18, 2020  |  Retail

Consumer packaged goods (CPG) brands and their merchant partners held eCommerce at somewhat of a distance for years, even as they steadily increased their investments...

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Kroger Ship To Provide Expanded Assortment Via Marketplace Offering
Kroger Ship To Provide Expanded Assortment Via Marketplace Offering
August 11, 2020  |  Retail

To integrate a digital marketplace into Kroger Ship, The Kroger Co. has teamed with the software-as-a-service (SaaS) marketplace platform Mirakl. The move will allow Kroger...

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Fave: Inside Southeast Asia’s Merchant Super App
Fave: Inside Southeast Asia’s Merchant Super App
August 03, 2020  |  Mobile Payments

Mobile payments penetration has historically faced a gap in Southeast Asia, Joel Neoh, founder of leading regional online-to-offline company Fave, told Karen Webster. Get the...

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How CUs Can Hone Their Digital Strategies To Face The Rising Challenger Bank Threat
How CUs Can Hone Their Digital Strategies To Face The Rising Challenger Bank Threat
July 30, 2020  |  Credit Unions

Credit unions have long prided themselves on offering better in-person service, but with lockdowns keeping members from branches, many CUs worry about losing customers to...

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BECU on Why It Pays To Think Like a Challenger Bank
BECU on Why It Pays To Think Like a Challenger Bank
July 29, 2020  |  Credit Unions

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What Happens When Credit Unions Let Members Drive Rewards
What Happens When Credit Unions Let Members Drive Rewards
July 28, 2020  |  Credit Unions

Credit union (CU) members tend to be more loyal than their counterparts at big banks, and customer relationships play a more central role for CUs...

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