loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Tapping The Power of Personalization To Build Retail’s Next Normal
Tapping The Power of Personalization To Build Retail’s Next Normal
July 24, 2020  |  Retail

Well, now what? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

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Order-To-Eat Leverages Loyalty Big-Time
Order-To-Eat Leverages Loyalty Big-Time
July 23, 2020  |  Restaurant innovation

To understand the origins of customer loyalty as a phenomenon, PYMNTS turned to Stanford University’s Encyclopedia of Philosophy, which states, “Loyalty is usually seen as...

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Deep Dive: How Omnichannel Loyalty Programs Can Boost Brands’ Business
Deep Dive: How Omnichannel Loyalty Programs Can Boost Brands’ Business
July 22, 2020  |  Restaurant innovation

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Scotiabank: Why Banks Need To Rethink Personalization
Scotiabank: Why Banks Need To Rethink Personalization
July 22, 2020  |  Digital-First Banking

Financial institutions (FIs) are beginning to see the light at the end of the tunnel for bouncing back from the pandemic, but the crisis has...

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Starbucks Sweetens Loyalty Perks With Payment Options
Starbucks Sweetens Loyalty Perks With Payment Options
July 21, 2020  |  Retail

The Starbucks Rewards program that already has loyal customers grabbing extra iced lattes on hot afternoons is about to become even more tempting. Get the...

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How Mobile Apps Can Help Restaurants Make Loyalty Rewarding
How Mobile Apps Can Help Restaurants Make Loyalty Rewarding
July 21, 2020  |  Restaurant innovation

For a consumer, getting and redeeming rewards should be seamless across online and in-person channels. And today, that experience has to be even more than...

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Grocery Loyalty Evolves With Digital Shift
Grocery Loyalty Evolves With Digital Shift
July 20, 2020  |  Retail

Customer loyalty is evolving with the acceleration of Digital 3.0, led by the category that has been most affected by the digital shift: grocery. With...

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Checkers And Rally’s: How The Drive-Thru Is Changing QSR Loyalty And Rewards
Checkers And Rally’s: How The Drive-Thru Is Changing QSR Loyalty And Rewards
July 20, 2020  |  Restaurant innovation

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Fidel Targets US Market In Expansion Of Card-Linking Technology
Fidel Targets US Market In Expansion Of Card-Linking Technology
July 16, 2020  |  International

U.K.-based Fidel, which builds out tech infrastructure for card-based loyalty reward programs, is jumping across the pond to expand into the U.S. market, while also...

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