loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Kroger Ship To Provide Expanded Assortment Via Marketplace Offering
Kroger Ship To Provide Expanded Assortment Via Marketplace Offering
August 11, 2020  |  Retail

To integrate a digital marketplace into Kroger Ship, The Kroger Co. has teamed with the software-as-a-service (SaaS) marketplace platform Mirakl. The move will allow Kroger...

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Fave: Inside Southeast Asia’s Merchant Super App
Fave: Inside Southeast Asia’s Merchant Super App
August 03, 2020  |  Mobile Payments

Mobile payments penetration has historically faced a gap in Southeast Asia, Joel Neoh, founder of leading regional online-to-offline company Fave, told Karen Webster. Get the...

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How CUs Can Hone Their Digital Strategies To Face The Rising Challenger Bank Threat
How CUs Can Hone Their Digital Strategies To Face The Rising Challenger Bank Threat
July 30, 2020  |  Credit Unions

Credit unions have long prided themselves on offering better in-person service, but with lockdowns keeping members from branches, many CUs worry about losing customers to...

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BECU on Why It Pays To Think Like a Challenger Bank
BECU on Why It Pays To Think Like a Challenger Bank
July 29, 2020  |  Credit Unions

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What Happens When Credit Unions Let Members Drive Rewards
What Happens When Credit Unions Let Members Drive Rewards
July 28, 2020  |  Credit Unions

Credit union (CU) members tend to be more loyal than their counterparts at big banks, and customer relationships play a more central role for CUs...

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Tapping The Power of Personalization To Build Retail’s Next Normal
Tapping The Power of Personalization To Build Retail’s Next Normal
July 24, 2020  |  Retail

Well, now what? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

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Order-To-Eat Leverages Loyalty Big-Time
Order-To-Eat Leverages Loyalty Big-Time
July 23, 2020  |  Restaurant innovation

To understand the origins of customer loyalty as a phenomenon, PYMNTS turned to Stanford University’s Encyclopedia of Philosophy, which states, “Loyalty is usually seen as...

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Deep Dive: How Omnichannel Loyalty Programs Can Boost Brands’ Business
Deep Dive: How Omnichannel Loyalty Programs Can Boost Brands’ Business
July 22, 2020  |  Restaurant innovation

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Scotiabank: Why Banks Need To Rethink Personalization
Scotiabank: Why Banks Need To Rethink Personalization
July 22, 2020  |  Digital-First Banking

Financial institutions (FIs) are beginning to see the light at the end of the tunnel for bouncing back from the pandemic, but the crisis has...

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