marketing

Verizon Adds Former Peloton CMO Leslie Berland to Leadership Team 
Verizon Adds Former Peloton CMO Leslie Berland to Leadership Team 
December 06, 2023  |  Personnel

Verizon Communications has appointed former Peloton Chief Marketing Officer Leslie Berland as executive vice president and chief marketing officer.  Get the Full Story Complete the form to unlock...

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Ulta Beauty Limits Free Sample To Boost Loyalty
Ulta Beauty Limits Free Sample To Boost Loyalty
November 13, 2023  |  Retail

Who doesn’t love a free sample?    Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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Omnicom Buys Flywheel to Extend eCommerce/Retail Media Reach
Omnicom Buys Flywheel to Extend eCommerce/Retail Media Reach
October 30, 2023  |  Acquisitions

Marketing communications company Omnicom has acquired eCommerce firm Flywheel Digital for $835 million. Get the Full Story Complete the form to unlock this article and...

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As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
October 03, 2023  |  Retail

It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of...

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WhatsApp Head Denies Report That Messaging Service Is Considering Ads
WhatsApp Head Denies Report That Messaging Service Is Considering Ads
September 15, 2023  |  Meta

The head of WhatApp has denied a media report that the messaging service may introduce ads. Get the Full Story Complete the form to unlock...

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Apple TV Subscriptions Surge Shows How Familiarity Can Breed Retail Subscriber Growth
Apple TV Subscriptions Surge Shows How Familiarity Can Breed Retail Subscriber Growth
September 08, 2023  |  Subscription Commerce

Retail product subscriptions have become increasingly popular among consumers, offering convenience and personalized experiences. And as the subscription industry continues to grow, providers are expanding...

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Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
August 21, 2023  |  Retail

In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....

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Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
August 17, 2023  |  Retail

In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...

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FCA Proposes Consumer Duty on Social Media Financial Product Ads
FCA Proposes Consumer Duty on Social Media Financial Product Ads
July 17, 2023  |  Regulation

The U.K.’s financial watchdog wants to crack down on illicit marketing of financial products on social media. Get the Full Story Complete the form to...

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