marketing

Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion

Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
December 08, 2020  |  Retail

The PlayStation 5 and Microsoft Xbox Series X are the two big next-generation gaming consoles coming out this Christmas that parents and gamers worldwide are struggling...

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PAAY: Trade Out The Trade Shows
PAAY: Trade Out The Trade Shows
October 28, 2020  |  Innovation

Yitz Mendlowitz, co-founder and CEO of PAAY, discusses his firm’s biggest change in response to COVID-19, which has been a pivot to offline sales and...

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Minnesota Vikings Drive Fan Engagement With Winning Chat Experiences
Minnesota Vikings Drive Fan Engagement With Winning Chat Experiences
October 22, 2020  |  Retail

On the football field, the NFL’s Minnesota Vikings are showing flashes of brilliance, but at this early part of the season, they’ve posted only one...

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Amazon Offers Prime Day Discounts To Boost SMB Partners
Amazon Offers Prime Day Discounts To Boost SMB Partners
October 05, 2020  |  eCommerce

Amazon Prime customers who spend $10 or more at U.S. small businesses that are official “partners” of the company will get $10 discounts while shopping...

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Burger King, Steak-umm And Next-Level Social Media Marketing
Burger King, Steak-umm And Next-Level Social Media Marketing
October 03, 2020  |  Social Commerce

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media...

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Sensory Branding: Right Scent, Right Time?
Sensory Branding: Right Scent, Right Time?
August 01, 2020  |  Retail

Sensory branding is having a moment. At Dunkin’, consumers can now buy coffee-flavored cereal. KFC would be happy for consumers to pick up a pair...

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Persona Marketing Finds Its Place In Pandemic Retailing
Persona Marketing Finds Its Place In Pandemic Retailing
July 20, 2020  |  Retail

With more companies trying to catch up to Digital 3.0, the issue of audience identification becomes critical. Pre-pandemic versions of traditional customer segmentation have been...

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DTC Business Sees New Innovations
DTC Business Sees New Innovations
July 09, 2020  |  Retail

The speed and scale of change in the retail sector has been accelerating by the week during the pandemic. Iconic companies that started the year...

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Ad Platform Gives SMBs A Shot At Media Revenue
Ad Platform Gives SMBs A Shot At Media Revenue
May 29, 2020  |  Retail

Self-service retail tools have gained momentum over the last week, as SMBs look to make the digital shift a consistent part of their business. Facebook,...

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