marketing

The Kaepernick Controversy And Nike’s High-Risk Strategy
The Kaepernick Controversy And Nike’s High-Risk Strategy
September 08, 2018  |  Retail

With 12 words, one photo and a tweet, Nike has managed to capture the news cycle this week – and much of the market’s interest....

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izo: The Sweet Sound Of Automated Payables
izo: The Sweet Sound Of Automated Payables
August 28, 2018  |  Digital Payments

When watching dance in videos, chances are good that those videos are from media company DanceOn, owned and operated by music platform izo. The story of...

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UniCredit Pulls Ads From Facebook
UniCredit Pulls Ads From Facebook
August 08, 2018  |  Facebook

UniCredit’s CEO announced that the Italian company has stopped using Facebook for advertising and marketing campaigns. Get the Full Story Complete the form to unlock...

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Blue Apron’s Customer Base Drops 24 Percent In Q2
Blue Apron’s Customer Base Drops 24 Percent In Q2
August 02, 2018  |  Earnings

Customers keep leaving Blue Apron, leading to a 25 percent revenue drop in the second quarter of 2018 for a company that went public last...

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Why Publicity Stunts Go Wrong So Easily
Why Publicity Stunts Go Wrong So Easily
July 21, 2018  |  Retail

When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive...

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Salesforce Buys Israeli AI Marketing Platform
Salesforce Buys Israeli AI Marketing Platform
July 17, 2018  |  Partnerships / Acquisitions

Salesforce announced that it has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence and analytics platform. Get the Full Story Complete...

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Exactis Exposes Non-Financial Data On Close To 340M Americans
Exactis Exposes Non-Financial Data On Close To 340M Americans
June 28, 2018  |  Security & Fraud

Exactis, the marketing and data aggregation firm, was the subject of a data breach in which customer information ended up on the Internet for hackers...

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MoviePass Brings Back Popular Monthly Subscription Plan
MoviePass Brings Back Popular Monthly Subscription Plan
May 02, 2018  |  Subscriptions

MoviePass, which briefly removed its movie-a-day monthly subscription from its website, will start allowing customers to sign up for it again. Get the Full Story...

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Britain’s $2B Royal Commerce Boon
Britain’s $2B Royal Commerce Boon
April 28, 2018  |  Retail

Spring has been called the season of renewal — new birth and new life — and it doesn’t get much better than the announcement of a marriage...

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