marketing

Google’s Big Card Data Play
Google’s Big Card Data Play
May 24, 2017  |  News

Google has long claimed that the ads it shows users actually prompt them to make purchases online and in real life – and now they...

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New Penney’s Marketing Chief Hails from Lowe’s
New Penney’s Marketing Chief Hails from Lowe’s
May 24, 2017  |  News

On Tuesday, (May 23rd), J.C. Penney announced that Marci Grebstein is joining the company as executive vice president, chief marketing officer, next month. Get the...

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Data Enablers: Triad Tailors Ad Experience
Data Enablers: Triad Tailors Ad Experience
May 19, 2017  |  Retail

Advertising only works when the right eyes see the product. The experts at Triad Retail Media are there to make sure that happens. Get the...

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Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
May 09, 2017  |  Innovation

This past weekend in Italy, Nike brought together a trio of legendary runners who attempted to break the 2-hour barrier for a full marathon run....

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Staples Pivots Its Marketing Strategy Away From Retail
Staples Pivots Its Marketing Strategy Away From Retail
May 04, 2017  |  Retail

For quite some time, office supplies retailer Staples has been struggling to stay afloat. Get the Full Story Complete the form to unlock this article...

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Zeta Grabs $140M To Square Off Against Marketing Tech Giants
Zeta Grabs $140M To Square Off Against Marketing Tech Giants
April 28, 2017  |  Investments

Marketing tech outfit Zeta Global, focused on data management, has raised $140 million, which as Adweek reports, reflects “a growing trend of investments” into cloud-based marketing...

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Instacart Accelerates US Expansion Efforts
Instacart Accelerates US Expansion Efforts
April 25, 2017  |  Startups

After closing a $400 million Series D round at a valuation of $3.4 billion back in March, grocery delivery startup Instacart is eyeing some major U.S....

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How Retailers Can Reclaim A Month’s Worth Of Lost Sales
How Retailers Can Reclaim A Month’s Worth Of Lost Sales
April 24, 2017  |  eCommerce

Retailers say they lose out to Amazon for many reasons. One of them is their inability to enable last minute gifting. Loop Commerce CEO Roy...

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Netspend Agrees To Settle FTC Allegations
Netspend Agrees To Settle FTC Allegations
April 03, 2017  |  Security & Fraud

After a lengthy legal process with the Federal Trade Commission (FTC), the Netspend Corporation has come to an agreement. The company, which serves those without...

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