For retailers and other B2C organizations, knowing the customer has become a much more complex task in recent years. What was once an assessment of...
There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers...
Founded in 1990, Intertrust Technologies Corporation has a long history of providing computing products and services to global enterprises. Last month, Intertrust announced the next...
While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains...
While online commerce has allowed eRetailers to source consumer data and to deliver targeted, personalized advertisements, physical retail has often lacked these capabilities. Get the Full...
Retail performance mobile marketing expert Fidzup recently announced it raised $3.7 million in a new funding round with venture capitalists Cap Horn, Turenne Capital and...
Needham, Mass.–based cross-channel marketing attribution software provider Visual IQ has nearly 11 years in the business. Founded in 2006, Visual IQ provides businesses with its...
U.K.-based digital loyalty service provider for small and medium-sized retailers and restaurants Loyalzoo recently announced that it has added a new feature to run alongside its...
Product placement, sponsored content and influencer marketing are hardly new phenomena as the advertising world works nonstop to keep pace with the internet. Get the...