Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Nearly 40% of Millennials Rely on Retail Subscriptions for Shopping
Nearly 40% of Millennials Rely on Retail Subscriptions for Shopping
April 18, 2024  |  Retail

Retail subscriptions represent a massive growth opportunity for eCommerce merchants. PYMNTS Intelligence data reveals that more and more consumers are choosing to take advantage of...

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Brand Sites Suffer as Consumers Browse but Do Not Buy
Brand Sites Suffer as Consumers Browse but Do Not Buy
April 12, 2024  |  eCommerce

Consumers make many choices when shopping, and perhaps no decision is more important than whether to complete a purchase. Get the Full Story Complete the...

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Boomers Lead Trend Toward Paying for Necessities With Subscriptions
Boomers Lead Trend Toward Paying for Necessities With Subscriptions
April 08, 2024  |  Payment Methods

When you think of subscriptions, an array of products and services likely come to mind.  Get the Full Story Complete the form to unlock this...

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Lack of BNPL Threatens Bridge Millennials’ Brand Loyalty
Lack of BNPL Threatens Bridge Millennials’ Brand Loyalty
April 05, 2024  |  Buy Now Pay Later

With consumers forced to make budgeting decisions amid ongoing economic challenges, older millennials and younger Generation X consumers are seeing buy now, pay later (BNPL)...

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Funds Pour in for D2C Wine as Millennials Seek Boozy Subscriptions
Funds Pour in for D2C Wine as Millennials Seek Boozy Subscriptions
April 05, 2024  |  Subscriptions

With younger generations getting more of their day-to-day needs met via direct-to-consumer (D2C) subscriptions, investors are backing eCommerce wine platforms by the millions. Get the...

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Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet
Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet
April 03, 2024  |  Mobile Wallets

Digital wallets — Apple Pay, Google Wallet, PayPal and more — give consumers a secure, convenient and contactless way to pay for purchases online and in person. Because...

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Gen Z Card Users Are Dissatisfied With Rewards Programs
Gen Z Card Users Are Dissatisfied With Rewards Programs
March 25, 2024  |  Loyalty & Rewards

Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their...

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CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
CFPB Head Puts Those Who Intend to ‘Weaponize’ Open Banking on Notice
March 19, 2024  |  Banking

The U.S.’s top consumer protection watchdog is on the lookout for financial services industry players hoping to game open banking for their own benefit.  Get...

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60% of US Shoppers Used Split-Payment Options in the Past Year
60% of US Shoppers Used Split-Payment Options in the Past Year
March 19, 2024  |  Buy Now Pay Later

Split-payment or installment plans such as buy now, pay later (BNPL) enable consumers to spread the costs of purchases over multiple installments. Get the Full...

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