Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

Source: en.wikipedia.org

Gen Z and Millennial Sock Shoppers Go Toe to Toe
Gen Z and Millennial Sock Shoppers Go Toe to Toe
June 08, 2024  |  Retail

It looks like there’s a generational paradigm shift in a key hosiery category — on platforms such as TikTok, viral videos depict a lighthearted sock...

READ MORE >
Security Features Drive Digital Wallet Usage
Security Features Drive Digital Wallet Usage
June 06, 2024  |  Mobile Wallets

Mobile payments — and by extension, mobile wallets — are proving to be a favorite means of paying for all aspects of daily life as...

READ MORE >
54% of Gen Z Shoppers Use Pay Later Plans to Buy Groceries
54% of Gen Z Shoppers Use Pay Later Plans to Buy Groceries
May 31, 2024  |  Consumer Finance

Pay later plans — those arrangements enabling consumers to cover purchases over a set period of time — are not only a popular way to...

READ MORE >
Department Stores Aim to Attract Gen Z and Millennials
Department Stores Aim to Attract Gen Z and Millennials
May 20, 2024  |  Retail

Macy’s, Kohl’s, Nordstrom and other department stores are reportedly facing a pressing challenge in attracting younger customers. Get the Full Story Complete the form to unlock this article...

READ MORE >
Three-Quarters of Young Consumers Favor Click-and-Mortar™ Grocery Shopping
Three-Quarters of Young Consumers Favor Click-and-Mortar™ Grocery Shopping
May 17, 2024  |  Retail

Millennials and Generation Z consumers are not satisfied choosing between digital and physical channels to do their grocery shopping — they want it all. Get the Full...

READ MORE >
New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
May 10, 2024  |  Travel Payments

They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income...

READ MORE >
For 23% of Gen X Consumers, Paying Down Debt Is a Top Financial Goal 
For 23% of Gen X Consumers, Paying Down Debt Is a Top Financial Goal 
May 07, 2024  |  Consumer Finance

As the title of PYMNTS Intelligence’s most recent New Reality Check report, “The Paycheck-to-Paycheck Report: Why 60 Percent of Gen Z’s Live Paycheck to Paycheck,”...

READ MORE >
Millennials Are Home Improvement Retailers’ Best Customers
Millennials Are Home Improvement Retailers’ Best Customers
May 06, 2024  |  Retail

When it comes to home improvement retail, millennials are taking the lead, PYMNTS Intelligence research reveals. Get the Full Story Complete the form to unlock...

READ MORE >
Gen Z Small Business Owners Get Personal for Business Loans
Gen Z Small Business Owners Get Personal for Business Loans
May 03, 2024  |  SMBs

At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide...

READ MORE >