nielsen

NielsenIQ and TransUnion Team on Targeted Retail Ads
NielsenIQ and TransUnion Team on Targeted Retail Ads
January 17, 2024  |  Partnerships

Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG)...

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The Decline of Traditional TV: Streaming Takes Over
The Decline of Traditional TV: Streaming Takes Over
August 15, 2023  |  Subscriptions

The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total...

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Telly Begins Shipping First-of-its-Kind Free Ad-Supported TVs
Telly Begins Shipping First-of-its-Kind Free Ad-Supported TVs
July 21, 2023  |  Technology

Telly, the company behind a unique free television that relies on a built-in second screen to run nothing but ads, began shipping the first-of-its-kind dual-screen...

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Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
March 19, 2023  |  Streaming

Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which...

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Amazon Boosts Monetization Effort Ahead of ‘Thursday Night Football’ Kickoff
Amazon Boosts Monetization Effort Ahead of ‘Thursday Night Football’ Kickoff
September 13, 2022  |  Streaming

Amazon has unveiled a last-minute push to ensure the success and returns it makes on its reported $1 billion annual outlay for rights to NFL...

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Today in the Connected Economy: Uber Helps Moove Expand Into India
Today in the Connected Economy: Uber Helps Moove Expand Into India
July 25, 2022  |  Connected Economy

Today in the connected economy, Africa-based mobility FinTech Moove joins forces with Uber to help Moove expand into India. Plus, credit card FinTech Cardless inks...

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Television And Radio Has Strong Reach Among US Audiences
Television And Radio Has Strong Reach Among US Audiences
August 02, 2018  |  Consumer Insights

Even in the age of all sorts of media, consumers are still tuning into their televisions and radios: Live and time-shifted television programming reached 88...

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Google And Apple Absent From Cybersecurity Tech Accord That Facebook And Microsoft Signed
Google And Apple Absent From Cybersecurity Tech Accord That Facebook And Microsoft Signed
April 18, 2018  |  Safety and Security

Technology companies are making the pledge to protect customers from cyberattacks, as well as making sure they don’t help governments advance their cyber warfare efforts....

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SimilarWeb Raises $47M; Adds New Member To Its Advisory Board
SimilarWeb Raises $47M; Adds New Member To Its Advisory Board
July 26, 2017  |  Investments

SimilarWeb, the digital marketing business intelligence company, announced news on Tuesday (July 25) that it has raised $47M in growth equity VC (venture capital) funding,...

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