social commerce

YouTube Will Delve Deeper Into Social Commerce

YouTube Will Delve Deeper Into Social Commerce
YouTube Will Delve Deeper Into Social Commerce
November 15, 2022  |  Social Commerce

YouTube will deepen its investment in shopping programs next year as the video platform looks to capture a growing social selling market. Get the Full...

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American Express Taps TikTok To Reach Gen Z Shoppers
American Express Taps TikTok To Reach Gen Z Shoppers
November 14, 2022  |  eCommerce

American Express has teamed with TikTok for the “#ShopSmall Accelerator,” a program designed to help small businesses reach Gen Z shoppers. Get the Full Story...

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TikTok Launches eCommerce Feature in US
TikTok Launches eCommerce Feature in US
November 13, 2022  |  eCommerce

TikTok has reportedly entered the U.S. eCommerce market, competing with the likes of Amazon as well as other social media brands looking to become shopping...

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YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
YouTube, Twitter, Amazon Double-Down on Social Commerce Amid Growth Scarcity
November 11, 2022  |  Retail

It seems that 2022 is shaping up as the year social selling got its act together, or at least came to the front of the...

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TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
TikTok Cuts Revenue Goal as Social Media Ad Spend Falls
November 09, 2022  |  Social Commerce

Social media platform TikTok has reduced its revenue target for the year by as much as $2 billion amid flagging advertising and eCommerce sales. Get...

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Meta Offers Creators More Tools to Earn Income
Meta Offers Creators More Tools to Earn Income
November 03, 2022  |  Social Commerce

Meta has unveiled a series of tools designed to help creators earn money on its Facebook and Instagram platforms. Get the Full Story Complete the...

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Spike in Social Media, Messaging and App Use Is Pathway to eCommerce
Spike in Social Media, Messaging and App Use Is Pathway to eCommerce
October 31, 2022  |  Retail

When it comes to increasing digital engagement, traditional eCommerce can take cues from social media and messaging. As new PYMNTS data found, a spike in...

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Musk Walks Into Twitter With Crypto Following
Musk Walks Into Twitter With Crypto Following
October 28, 2022  |  Cryptocurrency

When Elon Musk walked into Twitter’s headquarters carrying a kitchen sink Thursday (Oct. 27) it was hard not to wonder how the buyer’s remorse was...

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TikTok Moves Beyond Video With New Gaming Feature
TikTok Moves Beyond Video With New Gaming Feature
October 27, 2022  |  Connected Economy

TikTok is making its first foray beyond the world of short-form video by adding a gaming function to its platform. Get the Full Story Complete...

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