social commerce

Facebook Pins Its 2022 Hopes on the Metaverse, New Ad Tech and eCommerce Tools
Facebook Pins Its 2022 Hopes on the Metaverse, New Ad Tech and eCommerce Tools
October 25, 2021  |  Earnings

Calling the dawning metaverse “the successor of the mobile internet,” Facebook CEO Mark Zuckerberg described “groundbreaking” changes coming to the social media platform and its...

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Retailers Struggle With Increasing Costs of Customer Acquisition
Retailers Struggle With Increasing Costs of Customer Acquisition
October 25, 2021  |  Retail

Increasing customer acquisition costs are beginning to dig into retailers’ profits at a time when merchants are struggling on multiple different fronts, facing a continuing...

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Facebook’s Earnings May Hint at Business Model’s Resiliency
Facebook’s Earnings May Hint at Business Model’s Resiliency
October 25, 2021  |  Earnings

Facebook’s earnings report will come after the bell — and the numbers will tell a tale, perhaps, of business model resiliency. Get the Full Story...

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Today in Retail: Mattel Touts Supply Chain Flexibility; Google Bets on Social Commerce 
Today in Retail: Mattel Touts Supply Chain Flexibility; Google Bets on Social Commerce 
October 22, 2021  |  Retail

In today’s top retail news, Mattel executives are confident they can overcome supply chain issues, while Google is looking at making moves in India’s social...

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Google Makes Social Commerce Push with Meesho Investment 
Google Makes Social Commerce Push with Meesho Investment 
October 22, 2021  |  Investments

Search engine behemoth Google and social commerce company Meesho are exploring the details of a possible $50 million to $75 million investment by the former,...

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Snapchat Says Social Commerce Reliant on Augmented Reality
Snapchat Says Social Commerce Reliant on Augmented Reality
October 22, 2021  |  Social Commerce

Even as changes to Apple’s iOS privacy rules introduce new challenges for advertisers, brands and social media companies, Snapchat executives are hoping that it can...

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Twitter Buys Chat App Sphere
Twitter Buys Chat App Sphere
October 21, 2021  |  Partnerships / Acquisitions

Twitter on Thursday (Oct. 21) acquired chat app Sphere for an unspecified amount, according to a CNBC report cited by Engadget, which notes Sphere is...

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Pinning Down the Future of Pinterest
Pinning Down the Future of Pinterest
October 21, 2021  |  Social Commerce

What began as the dream of a frustrated Google employee who wanted to build something different in the blooming app-verse of 2010 became Pinterest, variously...

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PayPal’s Interest in Pinterest Adds Social Commerce to Super-App Vision
PayPal’s Interest in Pinterest Adds Social Commerce to Super-App Vision
October 21, 2021  |  Retail

PayPal may soon be making a social commerce purchase, though likely on a larger scale than consumers buying many items: The financial services company is...

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