social commerce

BigCommerce Launches TikTok Advertising Coupons for Merchants

BigCommerce Launches TikTok Advertising Coupons for Merchants
BigCommerce Launches TikTok Advertising Coupons for Merchants
November 03, 2021  |  Retail

eCommerce platform BigCommerce on Wednesday (Nov. 3) debuted an advertising coupon program with TikTok that gives qualified merchants in the U.S., U.K., Australia and Canada...

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Wayfair Debuts In-App Video Commerce Offering
Wayfair Debuts In-App Video Commerce Offering
November 02, 2021  |  Retail

Home furnishings company Wayfair Inc. on Tuesday (Nov. 2) rolled out the immersive video commerce platform Wayfair On Air, an initiative that will help shoppers...

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Retailers Promote Curbside and Pickup, Social Commerce Emerges, Experiential Retail Builds Loyalty
Retailers Promote Curbside and Pickup, Social Commerce Emerges, Experiential Retail Builds Loyalty
October 28, 2021  |  Today In Data

Social media companies focus on commerce as the holidays near. Plus, retailers rely on experiences to build brand loyalty with their customers, and more retailers...

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Today in Retail: Social Media Keeps Spotlight on Shopping; Poshmark Invites Brands to Sell on Platform
Today in Retail: Social Media Keeps Spotlight on Shopping; Poshmark Invites Brands to Sell on...
October 27, 2021  |  Retail

In today’s top retail news, social media companies are continuing to build commerce ecosystems on their platforms, while retailers are emphasizing curbside pickup for consumers...

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Social Media Giants Keep Focus on Commerce Ahead of Holidays
Social Media Giants Keep Focus on Commerce Ahead of Holidays
October 27, 2021  |  Social Commerce

Advertising issues associated with Apple iOS 14 privacy changes have made a lot of headlines as Facebook, Twitter and Snapchat have reported their earnings, but...

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Poshmark Allows Brands to Sell Directly on Platform
Poshmark Allows Brands to Sell Directly on Platform
October 27, 2021  |  Retail

Online apparel platform Poshmark has rolled out the Brand Closet Program, which allows large brands to connect directly with and sell on the company’s secondhand...

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TikTok Fueling ‘Reading Renaissance,’ Increased Sales of Physical Books
TikTok Fueling ‘Reading Renaissance,’ Increased Sales of Physical Books
October 26, 2021  |  Retail

In June 2020, national book retailer Barnes & Noble started seeing surges in sales of certain trade paperbacks and couldn’t figure out why — until...

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Facebook Pins Its 2022 Hopes on the Metaverse, New Ad Tech and eCommerce Tools
Facebook Pins Its 2022 Hopes on the Metaverse, New Ad Tech and eCommerce Tools
October 25, 2021  |  Earnings

Calling the dawning metaverse “the successor of the mobile internet,” Facebook CEO Mark Zuckerberg described “groundbreaking” changes coming to the social media platform and its...

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Retailers Struggle With Increasing Costs of Customer Acquisition
Retailers Struggle With Increasing Costs of Customer Acquisition
October 25, 2021  |  Retail

Increasing customer acquisition costs are beginning to dig into retailers’ profits at a time when merchants are struggling on multiple different fronts, facing a continuing...

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