Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers

Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
Millennials Pull Rank as Brand Ambassadors; Gen Z Tougher Customers
February 29, 2024  |  ResTech

With so much consumer review information accessible on the go, the days of simply rolling the dice and taking a chance on a local restaurant...

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TJX’s Gen Z Momentum Proves Youthful Shoppers’ Hunger for Deals
TJX’s Gen Z Momentum Proves Youthful Shoppers’ Hunger for Deals
February 28, 2024  |  Retail

The TJX Companies is seeing young consumers join the mix, suggesting that Generation Z shoppers are looking for bargains. The off-price retail company, parent of...

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New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
New Shoppable Media Emerges in Blow to Industry Pioneers QVC and HSN
February 28, 2024  |  Retail

With consumers increasingly expecting their shoppable media experiences to flow more seamlessly between entertainment and commerce, traditional shopping networks such as HSN and QVC are...

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Instagram Developing Opt-In Feature for Sharing Location With Others
Instagram Developing Opt-In Feature for Sharing Location With Others
February 26, 2024  |  Social Commerce

Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. This “Friend Map” feature is still in the...

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Reddit May Go Public in March Following IPO Filing
Reddit May Go Public in March Following IPO Filing
February 22, 2024  |  IPO

Social media platform Reddit has reportedly publicly filed for an initial public offering (IPO) with the Securities and Exchange Commission (SEC). The move comes more than two...

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TikTok Vows to Keep Minors Safe After EU Announces Probe
TikTok Vows to Keep Minors Safe After EU Announces Probe
February 19, 2024  |  Legal & Regulation

The European Commission has opened formal proceedings against TikTok under the Digital Services Act, saying the regulator aims to protect the well-being of online users....

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Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
Chamberlain Coffee CEO: ‘Subscribe & Save’ Extends Loyalty-Building Opportunity Beyond D2C
February 16, 2024  |  Subscriptions

As brands face increasing challenges driving direct-to-consumer engagement, Chamberlain Coffee is seeing Amazon’s Subscribe & Save program provide opportunities to create long-term customer relationships outside...

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Meta Offers Advertisers Escape From Apple’s 30% Service Charge
Meta Offers Advertisers Escape From Apple’s 30% Service Charge
February 15, 2024  |  Facebook / Meta

Meta said it is giving advertisers a way to avoid Apple’s 30% service charge. Businesses that use boosted posts on Meta’s Facebook and Instagram platforms...

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