Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

What Brands and Retailers Need to Know About the Gen Z Consumer

What Brands and Retailers Need to Know About the Gen Z Consumer
What Brands and Retailers Need to Know About the Gen Z Consumer
January 16, 2024  |  Consumer Insights

Gen Z – don’t forget about them.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

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Social Media Personalities Gain Brand Partnerships for Rejecting Trends
Social Media Personalities Gain Brand Partnerships for Rejecting Trends
January 12, 2024  |  Retail

In the world of social media, influencers have been joined by deinfluencers. Get the Full Story Complete the form to unlock this article and enjoy...

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Top Subscription Merchants Know the Value of Social Media
Top Subscription Merchants Know the Value of Social Media
January 08, 2024  |  Subscriptions

The most successful retail subscription companies see the value of tapping into social media apps’ wide audiences, while underperformers tend to abstain from these platforms....

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Would You Brave a Stampede for Love or a Stanley Cup?
Would You Brave a Stampede for Love or a Stanley Cup?
January 06, 2024  |  Retail

Would you brave crowds and the possibility of getting trampled in the name of love this Valentine’s Day? All to secure the newest Stanley tumbler...

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Will TikTok Help Peloton Flex Its Comeback Muscles? 
Will TikTok Help Peloton Flex Its Comeback Muscles? 
January 05, 2024  |  Social Commerce

In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Get the Full Story Complete the form to unlock...

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Report: TikTok Targets $17 Billion in US eCommerce Volume
Report: TikTok Targets $17 Billion in US eCommerce Volume
January 04, 2024  |  eCommerce

TikTok reportedly hopes to expand its U.S. eCommerce business to $17.5 billion this year. Get the Full Story Complete the form to unlock this article...

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X Restores Headlines to News Links Following User Complaints
X Restores Headlines to News Links Following User Complaints
January 02, 2024  |  Social Commerce

Elon Musk’s decision to remove headlines from X’s news links was apparently short-lived. Get the Full Story Complete the form to unlock this article and enjoy...

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How Generation Multitasker Will Drive Digital Transformation in 2024
How Generation Multitasker Will Drive Digital Transformation in 2024
December 29, 2023  |  Connected Economy

With the rise of connected devices making it possible to do more at any given moment, 2023 saw consumers multitasking more than ever. Get the...

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