YouTube

Latest Provider Ranking of Streaming Apps is Close Fight
Latest Provider Ranking of Streaming Apps is Close Fight
August 18, 2023  |  Streaming

The forefront of entertainment is alive with activity and innovation. A quick glance at the PYMNTS’ Provider Ranking of Streaming Apps provides a clear insight...

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The Decline of Traditional TV: Streaming Takes Over
The Decline of Traditional TV: Streaming Takes Over
August 15, 2023  |  Subscriptions

The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total...

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Social Media Shoppers Are Minority but Highly Satisfied
Social Media Shoppers Are Minority but Highly Satisfied
August 03, 2023  |  Social Commerce

Fourteen percent of consumers, representing approximately 36 million shoppers, buy items through social media. Get the Full Story Complete the form to unlock this article...

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YouTube Presents Contextual Commerce Opportunity for Food Brands 
YouTube Presents Contextual Commerce Opportunity for Food Brands 
July 24, 2023  |  Social Commerce

Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. Get...

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Snap Enables Profile Links but Which Creators Will Convert? 
Snap Enables Profile Links but Which Creators Will Convert? 
July 14, 2023  |  Social Commerce

With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends,...

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Study Finds US Consumers Look a Lot But Buy Little on Social Media
Study Finds US Consumers Look a Lot But Buy Little on Social Media
July 10, 2023  |  eCommerce

Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered...

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Google Reportedly Testing Online Games for YouTube
Google Reportedly Testing Online Games for YouTube
June 25, 2023  |  Streaming

YouTube could go from a place to watch others play video games to a gaming platform. Get the Full Story Complete the form to unlock this...

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Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
Is MrBeast’s Pivot From Burgers to CPG Bad News for Influencer-Helmed Brands?
June 21, 2023  |  Restaurant innovation

As virtual restaurant companies tap influencers’ wide audiences to generate hype in the absence of physical touchpoints, blockbuster YouTuber MrBeast (162 million subscribers) appears to...

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How Creators Influence Brands — and Why They Listen 
How Creators Influence Brands — and Why They Listen 
June 20, 2023  |  Retail

While skinny jeans have been on the outs for a few years, staying trends include the “clean girl” aesthetic and Crocs, according to Gen Z...

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