Today In Data: Correctly Capturing Consumers’ Needs
Consumers want what they want, when they want it – and they want to be able to feel confident that they can trust what they choose, whether it’s shopping online, contemplating a connected car or choosing between a card and a mobile payment method. Trust means the transaction is secure, and also lives up to the customers’ expectations for the agreement. Because when expectations are missed, the costs for the business that missed them can be fatally high.
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