In The eCommerce Age, Consumers Want To Control Authentication 

Fraudsters are getting ever nimbler at tricking consumers into divulging information that is then used to compromise accounts. Against a backdrop where eCommerce is worth trillions of dollars, consumers want more control over how transactions are authenticated. The Consumer-Centric Authentication Playbook shows that an overwhelming majority of users want the flexibility to set such protocols within their mobile banking apps – but FIs are lagging in meeting those demands.

Data:

70.2 percent: Share of users who say they want controls for added security.

93.1 percent: Portion of consumers who want to choose their login authentication methods.

86.5 percent: Share of consumers who would like transaction-specific authentication requirements.

34.3 percent: Portion of consumers able to choose their own login authentication methods.

$3T: Estimated global value of eCommerce in 2019.