The subscription eCommerce market is big business, growing at 300 percent over the past seven years. In the U.S., subscribers have signed onto roughly three services, up from 2.4 five years ago. But dig into the numbers and there’s at least a bit of churn – and price, perhaps not surprisingly, matters, as found in the latest Subscription Commerce Tracker.
70 percent: Share of U.S. consumers subscribed to at least one streaming service.
8 percent: Portion of streaming service consumers who plan to cancel their subscriptions within one year.
30 percent: Share of U.S. consumers who subscribe to a gaming service.
22.8 percent: Portion of consumers who cite affordability as a reason to cancel subscriptions within a year.
200: Number of children’s subscription services in the U.S.