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Fishing Data From The Streams Of Streaming Media

Fishing Data From The Streams Of Streaming Media

Way back when, you had three TV channels, and wrestled with the VCR or maybe even waited for summer reruns. The “take it and like it” era of media is over, and streaming content has now become a flood of movies, shows and video games. But as noted in the latest Subscription Commerce Conversion Index, there are ripples of discontent.

Data:

70 percent: Share of consumers who subscribe to at least one streaming service.

28.4 percent: Share of subscribers who plan to cancel digital media services within one year.

22.8 percent: Share of consumers who say affordability is among the reasons they plan to cancel subscriptions in the next year.

62.4 percent: Share of consumers who believe their subscription companies offer plan changes.

45.5 percent: Share of subscription companies that actually offer plan changes.

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