Consumers might not have returned to their pre-pandemic shopping habits yet, but they are setting records for wine. Online wine retailers are reporting large increases in sales amid the pandemic, and they are hiring more people for their operations. And in logistics, shipping companies are contending with Black Friday-like eCommerce levels. All this, Today in Data.
208%: April’s year-over-year surge in buy online, pick up in-store (BOPIS) orders.
80: Number of new customer service, data technology and marketing positions Naked Wines has filled.
10.8%: Share of all 2019 retail wine sales represented by direct-to-consumer shipping.