TikTok has become a powerhouse of persuasion in the social commerce segment. In the markets, GameStop is aiming to issue new shares of stock at current market prices, in a move that would reap tens of millions of dollars at current prices to “further accelerate its transformation.” And in payment methods, sellers have to be sure they are meeting consumers’ payment needs to successfully compete. All this, Today in Data.
Data:
175%: Increase in global eCommerce sales reflected by GameStop’s Q4 earnings.
112M: Number of TikTok followers of 16-year-old Charli D’Amelio.
62%: Share of B2B sellers that saw eCommerce grow by at least one-quarter during the pandemic.
45%: Portion of U.S. consumers who have shifted their retail purchasing online during the pandemic.
$35B: Minimum amount retailers are projected to spend on digital advertising this year.
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