Today in Data: Betting on BNPL

buy now, pay later on smartphone

Today in data, companies continue investing in buy now, pay later (BNPL) services, even as signs of trouble emerge in that sector.

Today in DataData

$7.5B: Size of the BNPL market in Great Britain, where digital bank Zola has just launched its own installment payment product

925%: Increase in BNPL spending among Gen Z consumers since the start of 2020

700: Number of employees laid off last month by BNPL firm Klarna

80%: Drop in stock since November 2021 peak for leading BNPL provider Affirm, which has lost around $42 billion in market value

4%: Amount of in-store purchases made using BNPL