Today in Data: As Inflation Rises, Subscriptions Drop

By  |  May 11, 2022
 | 
Data: As Inflation Rises, Subscriptions Drop

Today in data, inflation has consumers reconsidering the cost of expenditures, such as subscriptions.

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    Data

    750M: Loss in dollars posted by Peloton this week after the pace of its new subscriber growth fell by 50%

    1.2M: Number of subscription plans reported by GoodRX in the first quarter of 2022, a 29% year-over-year increase

    22: Percentage of nonsubscribers in March who cited cost as the reason for not subscribing to a service

    2: Percentage of nonsubscribers who fell into that same category in October

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