Adobe news and trends

Brand Sites Suffer as Consumers Browse but Do Not Buy
eCommerce // April 12, 2024

Consumers make many choices when shopping, and perhaps no decision is more important than whether to complete a purchase. But in the world of eCommerce, cart abandonment — where shoppers select items only to walk away before the purchase — can be especially vexing. As...

Adobe Paying for Videos, Images to Train AI Models
Artificial Intelligence // April 11, 2024

Adobe is reportedly paying artists and photographers to supply videos and images that will be used to train the company’s artificial intelligence models. The company is using images from its own library of stock media but is paying contributors to fill in any gaps in the...

Adobe Adds GenAI-Powered Workflow Planning to Content Supply Chain
artificial intelligence // March 26, 2024

Adobe has unveiled new generative artificial intelligence (GenAI) capabilities within its GenStudio and Firefly products aimed at revolutionizing the content supply chain for enterprises. This marks a significant step in addressing the traditionally complex and disconnected workflows, teams and systems that often lead to inefficiencies...

CE 100 Index Gives Up 1.2%, Led by Zillow’s Share Slide
Connected Economy // March 18, 2024

The CE 100 Index lost 1.2% as the end of earnings season is in sight. Year to date, the Index has trailed several of the broader indices, as seen in the chart below. Zillow shares sank 17.6%, leading the Live segment 1.6% lower. As reported by...

Interviews & Exclusives
Brand Sites Suffer as Consumers Browse but Do Not Buy

April 12, 2024
Consumers make many choices when shopping, and perhaps no decision is more important than whether to complete a purchase. But in the world of eCommerce, cart abandonment — where shoppers select items only to walk away before the purchase — can be especially vexing. As PYMNTS Intelligence found in research for “How Preferred Payment Availability […]

Lack of Payments Choice Risks Higher Cart Abandonment on Online Brand Sites

February 29, 2024
Cart abandonment, a key element of increasing online conversion, poses a significant challenge for online marketplaces, retailer and brand sites. This issue is increasingly worrisome as budget-conscious shoppers use carts...

Adobe on How Effective Fraud Protection Increases Conversion

January 17, 2024
Choosing between fast and secure payments is no longer a question. The choice between establishing robust fraud protection and offering a seamless customer experience has been resolved: Organizations today can...

Adobe: Digital’s Future Is Bringing the Best of Face-to-Face Interactions to the Online World

October 27, 2023
Customization isn’t just a trend; it’s the future of digital payments. Personalization fuels loyalty in the digital payment age, and turning transactions into tailored experiences is helping firms move beyond...

Quick Reads
Adobe Launches AI-Powered Mobile App for Creating Content

April 18, 2024
Adobe has launched a new Adobe Express mobile app that uses Adobe Firefly generative artificial intelligence (GenAI) to facilitate content creation. The new mobile app enables users to design and share social media posts, videos, flyers, logos and other content, the company said in a Thursday (April 18) press release. “Adobe Express brings the magic […]

Adobe Paying for Videos, Images to Train AI Models

April 11, 2024
Adobe is reportedly paying artists and photographers to supply videos and images that will be used to train the company’s artificial intelligence models. The company is using images from its own...

Adobe Adds GenAI-Powered Workflow Planning to Content Supply Chain

March 26, 2024
Adobe has unveiled new generative artificial intelligence (GenAI) capabilities within its GenStudio and Firefly products aimed at revolutionizing the content supply chain for enterprises. This marks a significant step in...

Adobe Continues Rollout of GenAI Features Across Product Lines

March 15, 2024
Adobe is continuing to roll out generative artificial intelligence (GenAI) features across its digital media, digital experience, and publishing and advertising product lines. The company saw strong demand for these...