Apple Passbook news and trends

Making Payments Easy For Mobile Merchants
In Depth // August 24, 2015

Small, mobile merchants want one and only one thing: a simple way to take their customer’s favorite payments methods. Flint CEO Greg Goldfarb describes how he thinks he's cracked the code for mobile merchants and their interest in becoming more integrated with Apple Pay and...

SIM Partners And Vibes Add Marketing To Local Searches
Mobile Commerce // May 14, 2015

A new partnership is looking to turn searchers into buyers based on their location. Local search technology company SIM Partners announced yesterday (May 13) that it is collaborating with mobile marketing solutions provider Vibes to integrate mobile wallet campaigns with Velocity, SIM Partners’ local marketing...

Airlines Get On Board Apple Watch
News // March 23, 2015

Now that the Apple Watch has an official launch date of April 24 (pre-order April 10), the race is on for developers to bring the next generation of apps to the consumer’s wrist. Naturally, the banks are getting on board and so are travel and...

Apple Passbook, Google Wallet Apps Now Include Ads
Mobile Commerce // February 23, 2015

A new generation of mobile ads have made their way to Apple Passbook and Google Wallet. On Friday (Feb. 20), mobile marketing company Vibes announced the release of WalletAds, a technology that allows consumers to save branded content and provide offers directly to their Apple...

Quick Reads
SIM Partners And Vibes Add Marketing To Local Searches

May 14, 2015
A new partnership is looking to turn searchers into buyers based on their location. Local search technology company SIM Partners announced yesterday (May 13) that it is collaborating with mobile marketing solutions provider Vibes to integrate mobile wallet campaigns with Velocity, SIM Partners’ local marketing automation platform. As described in a press release, the integration […]

Airlines Get On Board Apple Watch

March 23, 2015
Now that the Apple Watch has an official launch date of April 24 (pre-order April 10), the race is on for developers to bring the next generation of apps to...

Apple Passbook, Google Wallet Apps Now Include Ads

February 23, 2015
A new generation of mobile ads have made their way to Apple Passbook and Google Wallet. On Friday (Feb. 20), mobile marketing company Vibes announced the release of WalletAds, a...

Why Don’t More Consumers Use Apple’s Passbook?

October 28, 2014
Although it’s widely known that Apple Passbook is an area that very few shoppers have bothered with yet, what is less clear is why and whether Apple Pay’s repeated use...