In the early days of the Internet, brands and businesses knew they wanted to get online, but they just weren’t quite sure why, or how best to do it. Which meant that in the early days, when most of us were switching from dial-up to...
More and more, chatbots are entering the B2C world without consumers even realizing it’s happening. But are we waiting for some big, wow-worthy, famous, life-changing chatbot in order for the concept to become mainstream? A “chatbot hero,” if you will? Chatbots are clearly not yet...
IBM is partnering with Vibes, a mobile marketing company, to power its cloud solutions product, Universal Behavior Exchange (UBX), with mobile wallet and mobile marketing capabilities. Using Vibes’ solution, UBX will unlock better visibility into data generated from marketing campaigns, which can then be used by IBM’s...
Those of us who spend most of our time watching the payments and commerce ecosystem can end up with a somewhat distorted perception of time. When the majority of what one looks at is what’s next, it can be easy to start getting a little...
August 17, 2023
In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted toward leveraging the channels where consumers are already engaged. While third-party advertisements are by no means a new concept, they are experiencing a resurgence as businesses strive to master the […]
October 26, 2015
IBM is partnering with Vibes, a mobile marketing company, to power its cloud solutions product, Universal Behavior Exchange (UBX), with mobile wallet and mobile marketing capabilities. Using Vibes’ solution, UBX will unlock better visibility into data generated from marketing campaigns, which can then be used by IBM’s customers to increase sales conversion through push notifications, targeted messaging, […]
May 21, 2015
Jumping on the Apple Watch bandwagon, with its millions of users and constantly evolving number of apps and widgets, Vibes is hoping its platform can better connect brands to consumers using...
May 14, 2015
A new partnership is looking to turn searchers into buyers based on their location. Local search technology company SIM Partners announced yesterday (May 13) that it is collaborating with mobile...
February 23, 2015
A new generation of mobile ads have made their way to Apple Passbook and Google Wallet. On Friday (Feb. 20), mobile marketing company Vibes announced the release of WalletAds, a...
