Consumer Tech news and trends

Why Demographics Only Tell Half the Consumer Digital Adoption Story 

April 14, 2023
Interviews & Exclusives
Why Demographics Only Tell Half the Consumer Digital Adoption Story 

April 14, 2023
Focusing on just the youngest digital-native generations or only high-earners when describing the connected-tech consumer misses the big picture when it comes to this demographic within a demographic. The connected-tech consumer owns an average of seven to eight connected devices. These may include computers, smartphones, tablets, smart TVs, gaming consoles, smart home technologies and activity trackers. Sometimes also termed “high-tech consumers” or “tech […]