Dollar General news and trends

CEO Says Dollar General Is in ‘Second Inning’ of Digital Journey

December 04, 2025
Dollar General
Dollar General Bets Big on Stores With Nearly 4,900 Projects in 2025
Earnings // August 28, 2025

Retail is being rewritten in real time as price-pressured shoppers chase value. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Walmart Targets Younger Consumers Amid Tariff Troubles
Walmart // June 08, 2025

Walmart is reportedly focusing on new and younger shoppers to offset the impact of tariffs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

High-Income Americans Go Bargain Hunting and Shake Up Retail’s Royalty
Retail // June 05, 2025

The big trade down is on. Dollar General, long synonymous with serving America’s most budget-conscious consumers, is seeing a marked shift in its customer base. On its first-quarter 2025 earnings call, CEO Todd Vasos disclosed that the retailer is attracting more high-income shoppers than at...

Dollar General Sees Greater-Than-Expected Growth as Higher-Income Consumers Seek Value
Retail // June 03, 2025

Dollar General’s same-store sales increased 2.4% and its financial results exceeded internal expectations in the quarter ended May 2, as higher-income consumers came to its stores in search of value. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Interviews & Exclusives
High-Income Americans Go Bargain Hunting and Shake Up Retail’s Royalty

June 05, 2025
The big trade down is on. Dollar General, long synonymous with serving America’s most budget-conscious consumers, is seeing a marked shift in its customer base. On its first-quarter 2025 earnings call, CEO Todd Vasos disclosed that the retailer is attracting more high-income shoppers than at any time in the past four years — a trend […]

Retail’s Perfect Storm? Consumer Outlook on Jobs and Inflation Darkens

March 14, 2025
Airlines and some of the largest commerce firms are cutting guidance for the current quarter as consumers pull back at the register and on travel booking sites. Get the Full...

As Economic Pressures Grow, Retailers Focus on Value, Customer Experience and Community Ties

January 29, 2025
As escalating costs strain household budgets, PYMNTS Intelligence’s latest paycheck-to-paycheck study, “New Reality Check: The Paycheck-to-Paycheck Report: Struggling Consumers Go to Short-Term Strategies to Manage Higher Expenses,” reveals that 78%...

How Higher Grocery Prices Are Changing How Consumers Shop for Food

January 07, 2025
The planned but failed Kroger-Albertsons merger captured headlines in the grocery sector in 2024, and the latter is scheduled to announce its third-quarter results Wednesday (Jan. 8). Get the Full...

Quick Reads
Walmart Targets Younger Consumers Amid Tariff Troubles

June 08, 2025
Walmart is reportedly focusing on new and younger shoppers to offset the impact of tariffs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Dollar General Sees Greater-Than-Expected Growth as Higher-Income Consumers Seek Value

June 03, 2025
Dollar General’s same-store sales increased 2.4% and its financial results exceeded internal expectations in the quarter ended May 2, as higher-income consumers came to its stores in search of value....

Dollar General: Customers Can Only Afford ‘Basic Necessities’

March 13, 2025
Dollar General is expecting its customers to face deteriorating financial conditions this year. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Dollar Stores’ Slow Sales Aren’t Cramping Expansion Plans

September 18, 2024
The two biggest dollar store chains in the United States plan to open hundreds of locations despite cooling sales. Get the Full Story Complete the form to unlock this article...