Fitbit news and trends

Google Fitbit Users to Gain Access to Peloton Classes
Partnerships // August 13, 2024

Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access to Peloton classes, while Fitbit users without a Premium subscription will have access to a select group of those classes,...

Google Wallet and Acorns Launch Payment Solution Designed for Kids
Wearables // August 09, 2024

Parents can now provide their 7- to 12-year-old kids with a wearable payment device powered by Google Wallet and GoHenry by Acorns. The two organizations have partnered to provide this tool to help parents teach their kids how to manage money and spend it safely and responsibly,...

Greenlight and Google Team on Fitbit-Focused Financial Education
Wearables // August 07, 2024

Financial education-focused FinTech Greenlight has launched a collaboration with Google. The partnership, announced Wednesday (Aug. 7), connects Greenlight’s debit card to Google’s Fitbit Ace LTE, a smartwatch designed for kids, letting them learn to “spend wisely” and tap to pay with their watches. “At Greenlight,...

Integrated Health Metrics Unlock New Frontier for Connected Wellness
Connected Economy // May 03, 2024

In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture. While Peloton’s actions shed light on sectoral challenges and responses, a broader examination reveals deeper trends shaping the future of fitness and...

Interviews & Exclusives
Smarter Wearables Highlight Demand for Real-Time Fitness Data

March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche players have also become more aggressive providing new use cases […]

Gen Z Leads the HealthTech Wearable Revolution

April 17, 2023
Gen Z are a difficult group to predict. They love picking up their restaurant meals, both inside and curbside. They are most open to new ways to pay, but lag...

Health-Tracking Wearables Are a Fit for 43% of US Consumers

October 21, 2022
The stylish side of preventive healthcare comes in the form of digital wearables like Apple Watch, Fitbit and smart rings, the use of which has seen astronomical growth since 2021....

Take Two For Fitbit’s Versa 2

August 29, 2019
The headlines that started the month of August were less than thrilling for Fitbit — as some were beginning to wonder if Apple had already won the wearable war.  Sales...

Quick Reads
Google Transforms Fitbit Into Health and Wellness Ecosystem

May 07, 2026
Google is revamping its health and wellness product and platform lineup. The company is making its Google Health Coach generally available, transitioning the Fitbit app into the new Google Health app, and launching the new Fitbit Air, it said in a Thursday (May 7) blog post. The Google Health Coach will become publicly available starting May 19 after […]

Google Fitbit Users to Gain Access to Peloton Classes

August 13, 2024
Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Starting in September, Fitbit Premium members will have access to Peloton classes, while Fitbit...

Google Wallet and Acorns Launch Payment Solution Designed for Kids

August 09, 2024
Parents can now provide their 7- to 12-year-old kids with a wearable payment device powered by Google Wallet and GoHenry by Acorns. The two organizations have partnered to provide this tool to...

Greenlight and Google Team on Fitbit-Focused Financial Education

August 07, 2024
Financial education-focused FinTech Greenlight has launched a collaboration with Google. The partnership, announced Wednesday (Aug. 7), connects Greenlight’s debit card to Google’s Fitbit Ace LTE, a smartwatch designed for kids,...