Fitbit news and trends

Google Transitioning Fitbit Pay to Google Wallet in Most Countries
Payment Methods // April 30, 2024

Google is transitioning its Fitbit Pay contactless payments to Google Wallet in most countries. “Google Wallet is now available for all Fitbit devices that support contactless payments,” a message on the Fitbit Pay web page said. “Fitbit Pay will no longer be available starting July 29, 2024.” There is an exception to that in...

Smarter Wearables Highlight Demand for Real-Time Fitness Data
Wearables // March 07, 2024

Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche...

Google Slashes Hundreds of Jobs as Companies Prioritize AI
Google // January 11, 2024

Google is reportedly laying off hundreds of workers in its ongoing cost-cutting campaign. The tech giant plans to cut positions in its voice assistant business, as well as hundreds more among the hardware team behind its Pixel, Nest and Fitbit products, Reuters reported Wednesday (Jan....

Gen Z Leads the HealthTech Wearable Revolution
Wearables // April 17, 2023

Gen Z are a difficult group to predict. They love picking up their restaurant meals, both inside and curbside. They are most open to new ways to pay, but lag behind other age cohorts in everyday digital activities such as ordering those meals online. They...

Interviews & Exclusives
Smarter Wearables Highlight Demand for Real-Time Fitness Data

March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche players have also become more aggressive providing new use cases […]

Gen Z Leads the HealthTech Wearable Revolution

April 17, 2023
Gen Z are a difficult group to predict. They love picking up their restaurant meals, both inside and curbside. They are most open to new ways to pay, but lag...

Health-Tracking Wearables Are a Fit for 43% of US Consumers

October 21, 2022
The stylish side of preventive healthcare comes in the form of digital wearables like Apple Watch, Fitbit and smart rings, the use of which has seen astronomical growth since 2021....

Take Two For Fitbit’s Versa 2

August 29, 2019
The headlines that started the month of August were less than thrilling for Fitbit — as some were beginning to wonder if Apple had already won the wearable war.  Sales...

Quick Reads
Google Transitioning Fitbit Pay to Google Wallet in Most Countries

April 30, 2024
Google is transitioning its Fitbit Pay contactless payments to Google Wallet in most countries. “Google Wallet is now available for all Fitbit devices that support contactless payments,” a message on the Fitbit Pay web page said. “Fitbit Pay will no longer be available starting July 29, 2024.” There is an exception to that in three countries; Fitbit devices will continue to will continue to […]

Google Slashes Hundreds of Jobs as Companies Prioritize AI

January 11, 2024
Google is reportedly laying off hundreds of workers in its ongoing cost-cutting campaign. The tech giant plans to cut positions in its voice assistant business, as well as hundreds more...

Google Wallet Expands to 12 More Countries and Some Fitbit Devices

November 15, 2022
Google Wallet has been extended to 12 more countries — bringing the total to 57 — and can now be added to any Fitbit Sense 2 or Versa 4. These...

Google to Integrate Fitbit Accounts in Connected Health Push

September 25, 2022
Fitbit will be able to be used with a Google account sometime next year, following the tech giant’s acquisition of the consumer electronics and fitness company, a Fitbit help page...