Fitness Trackers news and trends

Google Launches Women’s Health Partnership and New Fitbit

October 12, 2026
Google, Fitbit
ŌURA Wants to Be the Wearable of Choice for Consumers
Wearables // November 06, 2023

Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave a workout buddy that can provide them with a full range of health insights. Moreover,...

Fitbit Reportedly Exploring Sale Of Business
Partnerships // September 20, 2019

Under its challenges of moving to smartwatches from fitness trackers, Fitbit has reportedly been in discussions with an investment bank surrounding the possibility of looking into a sale. The company is said to have had difficulty getting a foothold in the category of smartwatches as...

Fitness Trackers Could Mean Insurance Savings For Pet Owners
Wearables // March 28, 2019

MoreThan has partnered with PitPat — which offers a FitBit type device for dogs — and will offer up to £100 in cash rewards for people who help their furry friends meet specific health goals. According to The Financial Times, customers who take out a...

Fitbit Rolls Out Four New Products; Tests Rewards Program
Retail // March 06, 2019

Fitbit announced on Wednesday (March 6) the launch of four new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2 – all aimed at making health and fitness accessible to more consumers around the world. In a press release, Fitbit...

Interviews & Exclusives
ŌURA Wants to Be the Wearable of Choice for Consumers

November 06, 2023
Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the finish line; people now crave a workout buddy that can provide them with a full range of health insights. Moreover, they want their fitness trackers to blend seamlessly into their […]

Fitness Tracker Incentives And The New World Of Health Commerce

November 29, 2018
On the surface, the idea seems deeply pragmatic — a thought that comes straight from the storied intellectual school of “well, duh!” and a tradition that reveres Captain Obvious as the...

Quick Reads
Google Launches Women’s Health Partnership and New Fitbit

October 12, 2026
Google has launched a women’s health partnership as it deepens its footprint in the wearable fitness-tracking space. The tech giant on Monday (Oct. 12) announced a collaboration with Flo Health, a platform used by more than 80 million women each month. “This collaboration will help build a cohesive, empowering experience to manage daily health,” the […]

Fitbit Reportedly Exploring Sale Of Business

September 20, 2019
Under its challenges of moving to smartwatches from fitness trackers, Fitbit has reportedly been in discussions with an investment bank surrounding the possibility of looking into a sale. The company...

Fitness Trackers Could Mean Insurance Savings For Pet Owners

March 28, 2019
MoreThan has partnered with PitPat — which offers a FitBit type device for dogs — and will offer up to £100 in cash rewards for people who help their furry...

Fitbit Rolls Out Four New Products; Tests Rewards Program

March 06, 2019
Fitbit announced on Wednesday (March 6) the launch of four new products – Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2 – all aimed at making...