Gamification news and trends

Kiehl’s Found an Unlikely Success in Fortnite, Blending Skincare and Gameplay
Connected Economy // October 15, 2025

Legacy brands are finding new audiences in places once reserved for play. Kiehl’s discovered an unexpected growth channel in Fortnite, where its first skincare-gaming campaign reached more than 1.6 million players and lifted sunscreen sales 40%, showing how immersive experiences are becoming the next frontier...

Walmart and Spatial Launch Gamified Miniseries Featuring Immersive Commerce
Walmart // February 26, 2025

Gaming platform Spatial has launched a gamified miniseries called Walmart Unlimited that was developed by Walmart, Spatial and 40 artists. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

FTC Warns of ‘Massive Jump’ in Online Job Scams
Security & Fraud // December 12, 2024

The Federal Trade Commission (FTC) is warning consumers about a “massive jump” in a form of online job scams called “task scams.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers
Blockchain // November 27, 2024

The loyalty industry is changing due to the integration of blockchain technology. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Interviews & Exclusives
The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers

November 27, 2024
The loyalty industry is changing due to the integration of blockchain technology. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

Amazon and Walmart Both Turn to Games for Revenue Sources

January 05, 2024
In anticipation of incorporating advertisements on Prime Video, Amazon is also delving into the development of movies and TV series inspired by the Warhammer 40,000 games. Get the Full Story...

Mobile Helps Brand Loyalty Programs Work Harder and Smarter

December 28, 2023
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty.  Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Can Prize-Linked Savings Accounts Help Consumers Play Their Way to Prosperity?

September 13, 2023
In light of today’s challenging macro environment, Americans’ savings accounts may need some saving themselves. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Quick Reads
Sezzle Financial Literacy Tools Help Consumers Develop Better Habits

April 06, 2026
Sezzle found in a March consumer survey that engagement with its financial literacy tool MoneyIQ correlates with improved consumer habits. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this […]

Walmart and Spatial Launch Gamified Miniseries Featuring Immersive Commerce

February 26, 2025
Gaming platform Spatial has launched a gamified miniseries called Walmart Unlimited that was developed by Walmart, Spatial and 40 artists. Get the Full Story Complete the form to unlock this...

FTC Warns of ‘Massive Jump’ in Online Job Scams

December 12, 2024
The Federal Trade Commission (FTC) is warning consumers about a “massive jump” in a form of online job scams called “task scams.” Get the Full Story Complete the form to unlock...

Instacart Says Smart Cart Gamification Features Make Shopping ‘an Adventure’

October 07, 2024
Instacart has added new gamification features to its smart carts, saying they will make grocery shopping “feel like an adventure” and encourage shoppers to earn rewards and credits, earn savings...