Legacy brands are finding new audiences in places once reserved for play. Kiehl’s discovered an unexpected growth channel in Fortnite, where its first skincare-gaming campaign reached more than 1.6 million players and lifted sunscreen sales 40%, showing how immersive experiences are becoming the next frontier...
Gaming platform Spatial has launched a gamified miniseries called Walmart Unlimited that was developed by Walmart, Spatial and 40 artists. The miniseries brings together “interactive storytelling, immersive commerce and innovative gameplay,” Spatial said in a Wednesday (Feb. 26) post on LinkedIn. It allows players to...
The Federal Trade Commission (FTC) is warning consumers about a “massive jump” in a form of online job scams called “task scams.” The FTC received 20,000 consumer reports about task scams in the first half of 2024 — a figure that was up from 5,000 in...
The loyalty industry is changing due to the integration of blockchain technology. According to a PYMNTS Intelligence report, “From Transaction to Transformation: Blockchain’s Loyalty Proposition,” in collaboration with Solana, the loyalty market is projected to exceed $24 billion in revenue within the next five years,...
November 27, 2024
The loyalty industry is changing due to the integration of blockchain technology. According to a PYMNTS Intelligence report, “From Transaction to Transformation: Blockchain’s Loyalty Proposition,” in collaboration with Solana, the loyalty market is projected to exceed $24 billion in revenue within the next five years, and brands are racing to tap into blockchain’s potential to […]
January 05, 2024
In anticipation of incorporating advertisements on Prime Video, Amazon is also delving into the development of movies and TV series inspired by the Warhammer 40,000 games. On the flip side,...
December 28, 2023
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and the loyalty program ecosystem of...
September 13, 2023
In light of today’s challenging macro environment, Americans’ savings accounts may need some saving themselves. Inflation is top of mind for increasingly embattled consumers, with PYMNTS Intelligence finding that nearly three...
April 06, 2026
Sezzle found in a March consumer survey that engagement with its financial literacy tool MoneyIQ correlates with improved consumer habits. MoneyIQ is powered by gamified platform Zogo and integrated into Sezzle’s core app experience. It rewards users with Sezzle Spend for completing brief financial lessons, Sezzle said in a Monday (April 6) press release marking […]
February 26, 2025
Gaming platform Spatial has launched a gamified miniseries called Walmart Unlimited that was developed by Walmart, Spatial and 40 artists. The miniseries brings together “interactive storytelling, immersive commerce and innovative...
December 12, 2024
The Federal Trade Commission (FTC) is warning consumers about a “massive jump” in a form of online job scams called “task scams.” The FTC received 20,000 consumer reports about task scams...
October 07, 2024
Instacart has added new gamification features to its smart carts, saying they will make grocery shopping “feel like an adventure” and encourage shoppers to earn rewards and credits, earn savings...
