Gamification news and trends

Amazon and Walmart Both Turn to Games for Revenue Sources
Retail // January 05, 2024

In anticipation of incorporating advertisements on Prime Video, Amazon is also delving into the development of movies and TV series inspired by the Warhammer 40,000 games. On the flip side, Walmart, not aiming to take over the movie world, recently shared news about teaming up...

Financial Services Providers Use Gamification to Help Customers Manage Debt
Debt // December 28, 2023

Most consumers are dealing with some level of debt. Only 17% of U.S. consumers carry no debt, according to “The Credit Accessibility Series: Economic Malaise Exacerbating U.S. Consumer Debt Levels,” a PYMNTS Intelligence and Sezzle collaboration. Among the rest of the population, 50% of consumers...

Mobile Helps Brand Loyalty Programs Work Harder and Smarter
Loyalty & Rewards // December 28, 2023

Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty.  Add to that the integration of payments innovation, and the loyalty program ecosystem of today is nearly unrecognizable compared to years past.  “The phone has been the cohesive unit...

Why LensCrafters Prefers Roblox for Consumer Education Over Marketing
Retail // October 23, 2023

Today consumers are bombarded with advertisements and product promotions, and brands find it challenging to engage with their audience and build lasting relationships.  Retailers are embracing virtual experiences to educate consumers, creating a blend of shopping and learning that fosters trust and cultivates positive experiences. ...

Interviews & Exclusives
Amazon and Walmart Both Turn to Games for Revenue Sources

January 05, 2024
In anticipation of incorporating advertisements on Prime Video, Amazon is also delving into the development of movies and TV series inspired by the Warhammer 40,000 games. On the flip side, Walmart, not aiming to take over the movie world, recently shared news about teaming up with Unity, a platform for 3D experiences. This partnership allows […]

Mobile Helps Brand Loyalty Programs Work Harder and Smarter

December 28, 2023
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty.  Add to that the integration of payments innovation, and the loyalty program ecosystem of...

Can Prize-Linked Savings Accounts Help Consumers Play Their Way to Prosperity?

September 13, 2023
In light of today’s challenging macro environment, Americans’ savings accounts may need some saving themselves. Inflation is top of mind for increasingly embattled consumers, with PYMNTS Intelligence finding that nearly three...

Virtual Malls Give Merchants Low-Cost Way to Reach Consumers

March 28, 2023
The metaverse is expected to open up a world of opportunities for businesses and is projected to generate up to $2.6 trillion in commerce volume by 2030, according to data...

Quick Reads
Financial Services Providers Use Gamification to Help Customers Manage Debt

December 28, 2023
Most consumers are dealing with some level of debt. Only 17% of U.S. consumers carry no debt, according to “The Credit Accessibility Series: Economic Malaise Exacerbating U.S. Consumer Debt Levels,” a PYMNTS Intelligence and Sezzle collaboration. Among the rest of the population, 50% of consumers have outstanding debt balances of less than $250,000, while 33% […]

Truist Invites Clients to Play Financial Wellness ‘Long Game’

May 18, 2023
Truist’s Foundry startup has an app that rewards users for building healthy financial habits. Dubbed “Long Game,” the mobile app gives Truist clients the chance to earn monetary rewards for their...

SEC Chair To Talk Stock Trading Gamification At Thursday Hearing

May 05, 2021
Wall Street’s top regulator is looking into whether or not there may need to be rules leveled against brokerage apps that gamify stock trading, The Wall Street Journal (WSJ) wrote...

Misys Makes Personal Finance Fun With Moroku’s GameSystem

March 09, 2017
Misys, a financial software company, is working toward educating consumers about personal finance management by integrating Moroku’s GameSystem into its FusionBanking digital platform. According to a press release, with research showing that...