There are 69 million consumers in the U.S. who are between the ages of 12 and 27. They are described as the first digitally-native generation — a generation that has lived with mobile phones and apps for most of their lives. The iPhone was introduced...
For traditional financial services providers — chiefly credit unions — the future belongs to youth. For FinTechs, in looking at Gen Z consumers, well, things are a bit more cautious. They feel, to put it bluntly, that the juice is not worth the squeeze. PYMNTS...
Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth. The apparel company announced Wednesday (April 3) in its first quarter fiscal 2024 financial results that overall net revenue fell 8% year over year, dropping by...
Amid ongoing uncertainty, retailers are scaling back their reliance on in-mall locations, even as the new generation of shoppers flocks to these shopping centers. On the most recent wave of earnings calls, retailers spoke to their efforts to focus their store growth pipelines more on...
May 03, 2024
At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide variety of borrowing tools available if needed. Today’s entrepreneurs can choose from reward-earning credit cards; merchant loans; bank loans; buy now, pay later (BNPL) products; lines of credit and more. […]
March 25, 2024
Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their customer base. One way FIs...
March 19, 2024
Social media is very much under the microscope lately due to the controversy surrounding a potential TikTok ban and various cases regarding its regulation in front of the Supreme Court. And with that...
March 01, 2024
Everyone likes a customized gift, right? Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can have a big impact on...
December 04, 2023
In a digital age where making meaningful connections can be challenging, Bumble For Friends is making it easier for people to connect and make friends online. With the introduction of two updates on Monday (Dec. 4) — AI-powered conversation starters and Plans — Bumble For Friends enhances the user experience and fosters deeper connections, according to […]
May 28, 2023
The storied teenage tradition of the mall hangout could be coming to an end. Malls, movie theaters and other businesses around the country are increasingly imposing rules requiring teenagers to...
March 31, 2023
Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of this new LTK Boost offering,...
March 02, 2023
Klarna has teamed with budgeting app Buddy to help Gen Z consumers track their expenses. The partnership between the two Swedish companies lets Buddy users link their expenditures and income...
