Generation Z news and trends

New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
Travel Payments // May 10, 2024

They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income and age boundaries, even if “Swiftonomics” isn’t part of the trend. A deep dive into PYMNTS Intelligence’s most recent “Last Transactions“...

Live Events Take Center Stage in Consumer Spending
Earnings // May 07, 2024

As consumers feel their budgets come under pressure, people continue to spring for live event tickets, Vivid Seats’ latest earnings results reveal, even as they cut back on retail purchases. The online ticket resale marketplace reported Tuesday (May 7) that it saw marketplace gross order value (GOV) of...

For 23% of Gen X Consumers, Paying Down Debt Is a Top Financial Goal 
Consumer Finance // May 07, 2024

As the title of PYMNTS Intelligence’s most recent New Reality Check report, “The Paycheck-to-Paycheck Report: Why 60 Percent of Gen Z’s Live Paycheck to Paycheck,” makes clear, it’s tough out there for younger adults.  Fifty-nine percent of Generation Z consumers tell PYMNTS Intelligence they now...

Pandora: Young Shoppers Take Shine to Lab-Grown Diamonds
Retail // May 07, 2024

Pandora’s abandonment of mined diamonds has apparently not hindered its standing with younger consumers. Speaking to the Financial Times (FT) Tuesday (May 7), Alexander Lacik, CEO of the mass-market jeweler, said younger buyers helped fuel a boom in lab-grown stones that had led to a decline in sales of...

Interviews & Exclusives
Why Gen Z Shops Merchants That Offer Pay Later Plans

May 16, 2024
Pay later plans have gained value since they offer consumers flexibility and better spend management. PYMNTS Intelligence reveals consumers’ preferences for these plans, particularly around buy now, pay later (BNPL) options. For example, Generation Z has kept a steady use rate for pay later plans in the past six months. This counterbalances a slight dip […]

New Q1 Data Finds Older Demographics Driving Surge in Travel Spend

May 10, 2024
They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income and age boundaries, even if...

Live Events Take Center Stage in Consumer Spending

May 07, 2024
As consumers feel their budgets come under pressure, people continue to spring for live event tickets, Vivid Seats’ latest earnings results reveal, even as they cut back on retail purchases. The online ticket...

Five Ways Consumers Are Pumping the Brakes on Spending

May 06, 2024
We may be witnessing the beginnings of a great pullback in consumer spending. At least in some areas. As paycheck-to-paycheck living remains a reality for most U.S. consumers, the strategies are multipronged: trading...

Quick Reads
Pandora: Young Shoppers Take Shine to Lab-Grown Diamonds

May 07, 2024
Pandora’s abandonment of mined diamonds has apparently not hindered its standing with younger consumers. Speaking to the Financial Times (FT) Tuesday (May 7), Alexander Lacik, CEO of the mass-market jeweler, said younger buyers helped fuel a boom in lab-grown stones that had led to a decline in sales of mined diamonds, and helped the company best its luxury rivals. […]

Uber Lets Parents Put the Brakes on Teen Spending

February 29, 2024
Last year, Uber began offering highly supervised services to young passengers. Now, the ride-hailing and delivery company is giving parents even more oversight into how their kids use the app, with a monthly...

Planet Fitness: 25% of Members Now Gen Z

February 22, 2024
Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part to the company’s efforts to...

Younger Consumers Less Likely to Use Credit Cards

December 28, 2023
The younger the consumer, the less likely they are to use credit cards. Only 42% of Generation Z consumers and 62% of millennials said they used a credit card in...