Generation Z/page/3 news and trends

Study Finds Credit Card Loyalty Is More Fragile Than It Looks
Credit Cards // September 14, 2026

A credit card can go from first choice to forgotten backup faster than an issuer can say “statement credit.” Once the wallet changes order, the next purchase often follows the new leader. “The Switching Trigger: How Issuers Can Stop Their Credit Cards From Losing Top-of-Wallet...

Study Finds Bad Billing Experiences Delay $330 Billion in Consumer Payments Each Year
B2B Payments // September 08, 2026

Paying a bill may never rank among life’s great pleasures. Still, it shouldn’t feel like a test of patience every month. “The Service Commerce Performance Gap” is a PYMNTS Intelligence report produced in collaboration with Paymentus. The report examines service commerce, the ongoing relationship built...

AI Jobs Are Booming for Gen Z, Not Everyone
Artificial Intelligence // August 21, 2026

Artificial intelligence has not been around long enough to reward seniority the way most fields do, and that gap is starting to show up in who gets hired. Generation Z accounted for 69% of new hires for two of the highest-paying individual contributor roles in...

Younger Members Push Credit Unions Toward Crypto Services
Credit Unions // August 14, 2026

Crypto has a funny way of arriving before the meeting agenda catches up. Many credit union members have already made room for it, even as their financial institutions are still deciding what to do. “Credit Unions Sit on the Sidelines While Members Already Own Crypto” is...

Interviews & Exclusives
Gen Z Makes Credit Card Switching a Social Contest

September 15, 2026
For Generation Z, the search for a new credit card is extending beyond bank websites, comparison sites and direct mail into social feeds, where influencers are becoming another source of information about which cards are worth considering. Among Gen Z consumers who changed their primary credit card, 22% used organic social media or influencer content […]

Study Finds Credit Card Loyalty Is More Fragile Than It Looks

September 14, 2026
A credit card can go from first choice to forgotten backup faster than an issuer can say “statement credit.” Once the wallet changes order, the next purchase often follows the...

Debit Is Becoming Gen Z’s Money Management App

August 13, 2026
Debit cards are a daily financial control panel for many Generation Z consumers, which gives banks a new way to compete for loyalty. The PYMNTS Intelligence tracker “The Incremental Imperative:...

22% of Gen Z Consumers Use Credit to Build a Financial Profile

August 13, 2026
For younger consumers, credit is increasingly a ladder: 21.7% of Gen Z consumers view credit products as tools for building a credit profile, 17.6 percentage points more than baby boomers....

Quick Reads
49% of Young Adults Living With Parents as Costs Climb

July 05, 2026
Younger Americans are increasingly residing with their parents to offset the high cost of living. That’s according to a report Saturday (July 4) from The Wall Street Journal (WSJ) which says that the notion of a twenty-something still living at home has gone from a sign of “failure to launch” to an indicator of wise […]

Gen Z Goes Big for Legacy Brands as Malls Make a Comeback

March 08, 2026
They may be digital natives, but members of Gen Z still love the mall. That’s according to a report Sunday (March 8) from The Wall Street Journal (WSJ), which says...

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings

February 24, 2026
Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. The fitness chain reported year-end and quarterly earnings Tuesday (Feb. 24) showing that it had...

Gen Z Investments Soar as Housing Costs Move Out of Reach

February 15, 2026
Cut off from the housing market, Generation Z is reportedly turning to the stock market. The number of people between 25 and 39 making yearly transfers to investment accounts more...