Homeownership news and trends

High-Income Consumers 64% More Inclined to Seek Mortgages

April 16, 2025
Zillennials Choose Access Over Car, Home Ownership
Consumer Insights // February 12, 2025

While their millennial peers may have been the first to embrace subscription services and gig economy jobs, zillennials (born between 1991-1999) are redefining ownership altogether. Unlike older generations, the idea of purchasing a car or house is a major challenge, thanks largely to the financial...

Rocket Companies Hires Shawn Malhotra to Drive ‘AI-Fueled Homeownership’
Personnel // May 06, 2024

Rocket Companies has hired Thomson Reuters veteran Shawn Malhotra as its first chief technology officer (CTO). In this newly created role, Malhotra will oversee the development and implementation of artificial intelligence (AI), data science, product engineering, technology operations, information security and other areas across the firm’s ecosystem, Rocket Companies said in a...

New York Fed: Fewer Renters Expect to Ever Buy Home
Consumer Insights // May 06, 2024

Renters are less confident that they will ever own a home than they have been since the Federal Reserve Bank of New York began asking them about this prospect. The share of renters who expect to own a home dropped to 40.1% in the New York Fed’s 2024...

Amazon Invests $40 Million to Help Moderate-Income Families Buy Homes
Retail // September 13, 2023

Amazon has launched a new pilot initiative in collaboration with the National Housing Trust (NHT), a nonprofit group, to increase homeownership opportunities for underserved communities. With an investment of $40 million, Amazon aims to assist moderate-income individuals and families in purchasing homes in Tennessee, Virginia, Washington, D.C., and...

Interviews & Exclusives
High-Income Consumers 64% More Inclined to Seek Mortgages

April 16, 2025
Contrary to conventional wisdom, a recent PYMNTS report, “Interest in Mortgages Rises Among Younger, High-Income Individuals,” uncovers that income level is a significantly stronger predictor than age in determining whether consumers currently hold a mortgage or are interested in obtaining one. The study, based on a survey of 2,093 U.S. consumers conducted in October, highlights a […]

Zillennials Choose Access Over Car, Home Ownership

February 12, 2025
While their millennial peers may have been the first to embrace subscription services and gig economy jobs, zillennials (born between 1991-1999) are redefining ownership altogether. Unlike older generations, the idea...

Scarce Housing Inventory Adds to Millennials Already Low Homeownership Expectations

May 26, 2023
Lately, it seems that just when things started to look more promising for those seeking to purchase a home, a new set of discouraging numbers gets released. The latest round comes...

Inflation’s Driven 18M Consumers to Give Up on Buying a New Home

February 09, 2023
Increasingly, having a room of one’s own — an affordable house or rental — feels out of reach. In the most recent monthly PYMNTS gauge of consumer sentiment: “Rising Housing...

Quick Reads
Rocket Companies Hires Shawn Malhotra to Drive ‘AI-Fueled Homeownership’

May 06, 2024
Rocket Companies has hired Thomson Reuters veteran Shawn Malhotra as its first chief technology officer (CTO). In this newly created role, Malhotra will oversee the development and implementation of artificial intelligence (AI), data science, product engineering, technology operations, information security and other areas across the firm’s ecosystem, Rocket Companies said in a Monday (May 6) press release. Rocket Companies’ brands include Rocket Mortgage, Rocket Homes, Amrock, Rocket […]

New York Fed: Fewer Renters Expect to Ever Buy Home

May 06, 2024
Renters are less confident that they will ever own a home than they have been since the Federal Reserve Bank of New York began asking them about this prospect. The share of...

Amazon Invests $40 Million to Help Moderate-Income Families Buy Homes

September 13, 2023
Amazon has launched a new pilot initiative in collaboration with the National Housing Trust (NHT), a nonprofit group, to increase homeownership opportunities for underserved communities. With an investment of $40 million, Amazon aims...

KeyBank Launches Homebuyer Assistance Program for Underserved Communities

July 06, 2023
KeyBank has launched a homebuyer assistance program for underserved communities. The new KeyBank Neighbors First Credit program provides credits of up to $5,000 to help homebuyers in underserved communities in Florida...