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Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data

March 30, 2023
Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that more companies are waking up to as retention moves to the forefront of subscription strategies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free […]