Lifetime Value news and trends

Is Rent the Runway Struggling or Strategically Recalibrating? 
Retail // January 11, 2024

Rent the Runway, a fashion rental company, has undergone adjustments, including a 10% reduction in its corporate workforce. However, the question arises: Is this indicative of a struggling company, or is it merely a recalibration? Apparel subscriptions, known for their high loyalty, have been reported...

Wrong Product Info and Ratings Drive Auto-Fill Subscription Cancellations
Subscriptions // December 11, 2023

Consumers may choose to use auto-fill subscriptions, but they have little tolerance for company mistakes. Convenience is key for consumers who subscribe to auto-buy retail products, even more so than for enjoyment or savings and benefits associated with the subscription programs, data shows. Thirty-eight percent...

Failed Payments Are Costing Companies Their Best Subscribers and 9% of Revenue
Subscriptions // October 16, 2023

Subscribers want a smooth shopping experience: Data from several PYMNTS Intelligence studies shows that 27% of users are likely to cancel their subscriptions if they experience any service interruption due to failed payments. As a result, subscription companies see an average decrease of 9% in...

The Failed Payments Recovery Missing Link
Subscriptions // August 04, 2023

As more of 2023 is in the rearview mirror than in front of us, subscription businesses are having a tough time, according to FlexPay CEO Darryl Hicks. From FlexPay’s vantage point, serving a slew of subscription firms across a variety of verticals, “we see quite...

Interviews & Exclusives
The Failed Payments Recovery Missing Link

August 04, 2023
As more of 2023 is in the rearview mirror than in front of us, subscription businesses are having a tough time, according to FlexPay CEO Darryl Hicks. From FlexPay’s vantage point, serving a slew of subscription firms across a variety of verticals, “we see quite a few of our customers struggling with volume,” Hicks told […]

Brands Tap New Data Sources to Target Second-Time Buyers

May 31, 2023
Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store.   It’s not too far-fetched to say we’ve become...

One-Click Gives Way to Tailored Checkout to Drive Merchant Top Line

April 06, 2023
Move over, buy button, and one-click checkout. Tailored checkout is the new kid in town, and it’s taking payments integration pain and replatforming anxiety out of the equation. Announcing its...

Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data

March 30, 2023
Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that more companies are waking up...

Quick Reads
Expedia CEO Peter Kern Stepping Down After ‘Optimizing IT Footprint’

February 08, 2024
Expedia Group CEO Peter Kern said Thursday (Feb. 8) that he will step down in May after four years in that role, having led the company as it rationalized its operations and optimized its IT footprint. Kern and Expedia announced this move on the same day the global travel platform announced its fourth quarter and full year 2023 […]

UK Businesses Say New Subscription Rules Too Rigorous

July 09, 2023
British businesses are protesting new regulations to make it easier for customers to cancel subscriptions. As the Financial Times (FT) reported Friday (July 7), the broadcaster Sky and groups representing newspapers...

Report: Subscription Companies Deploy Best Practices in Tough Economy 

January 10, 2023
Subscription companies are looking to deploy best practices as they deal with an economic downturn. That’s one of the findings of a new report released by global payments and technology...