Churn news and trends

AI Turns Streaming Video Search Into Churn-Reducing Conversations
Streaming // May 16, 2024

Streaming platforms have transformed the content and digital entertainment landscape. Platforms like Netflix, Amazon Prime Video, Hulu, and many others all offer subscribers access to thousands of movies, TV shows, documentaries and other forms of entertainment. While this abundance of options might seem like a...

Subscription Businesses Want Better Tools to Reverse the Churn Trend
Subscriptions // February 17, 2023

“A failed payment disrupts the connection and trust between the subscription provider and the subscriber,” Vindicia Head of Customer Success Meena Srinivasan told PYMNTS. Not only do these breakups give customers an opportunity to explore alternate options that are available in the market, but she...

Auto-Renewal Warnings Drive More Subscription Firms to Data-Based LTV Strategies
Subscriptions // January 19, 2023

Subscription businesses must do a better job of locking in loyalty and rely less on tactics like auto-renewals that regulators dislike. This, as the Consumer Financial Protection Bureau (CFPB) issued a stern warning to subscription merchants in a Thursday (Jan. 19) press release that opened...

Is Data the Cure-All for Subscription Retention and Churn?
Subscriptions // November 17, 2022

As pretty much any retailer and brand can attest, acquiring and retaining subscription customers in a good economy — particularly high-value ones — is no easy task, but when the hardship of headwinds is added in, the job gets even tougher. However, if certain steps...

Interviews & Exclusives
Beyond Flat Fees: The Rise of Hybrid Subscription Models

February 13, 2025
New models. New ads. New pricing tiers. The subscription economy has been active, to say the least, with YouTube CEO Neal Mohan revealing TV screens have now surpassed mobile as the primary device for YouTube viewing in the U.S. This milestone shows YouTube is no longer just a video platform — as Mohan noted: “YouTube […]

AI Turns Streaming Video Search Into Churn-Reducing Conversations

May 16, 2024
Streaming platforms have transformed the content and digital entertainment landscape. Platforms like Netflix, Amazon Prime Video, Hulu, and many others all offer subscribers access to thousands of movies, TV shows,...

Subscription Businesses Want Better Tools to Reverse the Churn Trend

February 17, 2023
“A failed payment disrupts the connection and trust between the subscription provider and the subscriber,” Vindicia Head of Customer Success Meena Srinivasan told PYMNTS. Not only do these breakups give...

Is Data the Cure-All for Subscription Retention and Churn?

November 17, 2022
As pretty much any retailer and brand can attest, acquiring and retaining subscription customers in a good economy — particularly high-value ones — is no easy task, but when the...

Quick Reads
Uber, Lyft Struggle To Keep Drivers On Board

May 12, 2019
With Uber and Lyft now publicly traded companies, the two are facing pressure from investors to grow at a fast clip, which means hiring and retaining more drivers. According to a report in The Wall Street Journal, both Uber and Lyft, which saw their stocks fall after their initial public offerings, are placing recruiting and […]