Mcdonalds news and trends

McDonald’s Sees Boost in Loyalty Amid Challenges in Q4 Earnings
Earnings // February 10, 2025

While McDonald’s fourth-quarter earnings, released Monday (Feb. 10), “did not meet our expectations,” according to CEO Chris Kempczinski, customer loyalty was a bright spot amid a slight uptick (0.4%) in global comparable sales while U.S. comparable sales slipped 1.4% largely due to the aftermath of an...

Restaurant Sector Eager to Say Goodbye to Rough Year
Consumer Insights // November 17, 2024

The restaurant industry is reportedly eager to move beyond a difficult 2024. “I don’t know about you guys, but I’m ready for ’24 to be behind us, and I think ’25 is going to be a great year,” Kate Jaspon, chief financial officer of Dunkin’...

McDonald’s Says Geofencing Technology Helps Boost Customer Satisfaction
Restaurant innovation // November 08, 2024

McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify its crews that customers are approaching so that they can start preparing orders, Chain Store...

Data-Driven Dining: How McDonald’s, Chipotle and Chili’s Are Tapping Data to Fill Consumer Needs
Restaurant innovation // November 04, 2024

In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and engagement. McDonald’s is focused on providing everyday affordability while enhancing the customer experience, particularly through loyalty programs and menu adaptations...

Interviews & Exclusives
Fast-Food Chains Order Up AI Despite Early Missteps

March 05, 2025
The fast food industry is stepping up its adoption of artificial intelligence (AI) and automation, with market stalwarts including McDonald’s, Yum! Brands and Wendy’s expanding their deployment of the technology to streamline operations, improve profitability and enhance the customer experience. Last week, McDonald’s Chairman and CEO Chris Kempczinski cited AI adoption among his top three trends […]

98% of Financially Strained Restaurant Customers Are Cutting Back

August 12, 2024
As consumers bear the burden of inflation, PYMNTS Intelligence reveals that nearly all individuals living paycheck to paycheck are making trade-offs when it comes to restaurant spending. By the Numbers...

Inflation and Pinched Consumer Wallets Dominate Q1 Earnings

May 01, 2024
If there’s a theme for retailers this earnings season, and especially for dining, it might be crystallized in the comments this week from McDonald’s CEO Chris Kempczinski, who told analysts:...

McDonald’s Leverages 57 Million-User Loyalty Base to Edge Out Competitors

October 30, 2023
McDonald’s is taking advantage of the sheer scale of its loyalty following to make it more difficult for competitors to hold their own in the digital space. The quick-service restaurant...

Quick Reads
Restaurant Sector Eager to Say Goodbye to Rough Year

November 17, 2024
The restaurant industry is reportedly eager to move beyond a difficult 2024. “I don’t know about you guys, but I’m ready for ’24 to be behind us, and I think ’25 is going to be a great year,” Kate Jaspon, chief financial officer of Dunkin’ parent Inspire Brands, said at the Restaurant Finance and Development […]

McDonald’s Says Geofencing Technology Helps Boost Customer Satisfaction

November 08, 2024
McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify...

McDonald’s To Experiment With ‘Digital Ordering Stations’

September 11, 2024
McDonald’s is reportedly launching a series of digital ordering stations that provide cashierless checkout options. These stations — rolling out at a handful of the fast-food giant’s restaurants — will...

Report: Hackers Seized McDonald’s Instagram Account for ‘Rug Pull’ Scam

August 21, 2024
McDonald’s reportedly suffered a hack of its Instagram account Wednesday (Aug. 21), with the hackers claiming they used the fast-food giant’s account to promote a fake cryptocurrency that they dubbed...