McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to modernize the fast-food giant’s marketing approach, enhance its competitive advantage and strengthen its position in the digital business landscape, CNBC reported Thursday (May 9), citing an...
Denis Montenaro, a regular McDonald’s diner, recently came to a decision. “I’m done with fast food,” the 75-year-old California resident told The Wall Street Journal (WSJ) in a report published Sunday (May 5). The reason? A visit to the Golden Arches that ended with Montenaro paying nearly $10...
If there’s a theme for retailers this earnings season, and especially for dining, it might be crystallized in the comments this week from McDonald’s CEO Chris Kempczinski, who told analysts: “Consumers continue to be even more discriminating with every dollar that they spend as they...
Valentine’s Day is coming up, and if the way to your loved one’s heart is through their stomach, PYMNTS is here to help. Each month, the Provider Ranking of Mobile Order-Ahead Apps determines the most popular restaurants in the industry based on certain metrics like...
May 01, 2024
If there’s a theme for retailers this earnings season, and especially for dining, it might be crystallized in the comments this week from McDonald’s CEO Chris Kempczinski, who told analysts: “Consumers continue to be even more discriminating with every dollar that they spend as they faced elevated prices in their day-to-day spending.” He was referring, […]
October 30, 2023
McDonald’s is taking advantage of the sheer scale of its loyalty following to make it more difficult for competitors to hold their own in the digital space. The quick-service restaurant...
May 26, 2023
After a surge in digital engagement with restaurants in the early stages of the pandemic, consumers around the world, it seems, have been pulling back, prompting restaurants to step up...
July 07, 2021
McDonald’s may seem like a latecomer to the digital loyalty game, but it may be a little more complicated than that. The company announced in late June that it will...
May 10, 2024
McDonald’s is reportedly encouraging franchisees to vote to implement a $5 meal deal to bring back consumers who have left because of high prices. Franchisees — which can weigh in on major marketing campaigns — rejected the fast-food giant’s proposal earlier this year, but the issue has come up again, Bloomberg reported Friday (May 10). McDonald’s CEO Chris Kempczinski said during […]
May 05, 2024
Denis Montenaro, a regular McDonald’s diner, recently came to a decision. “I’m done with fast food,” the 75-year-old California resident told The Wall Street Journal (WSJ) in a report published Sunday (May 5)....
November 09, 2023
Krispy Kreme is looking to expand its partnership with McDonald’s. “While nothing has been finalized, we are in advanced discussions about expanding the partnership and are making investments in the U.S. that...
October 30, 2023
Chipotle Mexican Grill and McDonald’s plan to increase menu prices in California next year. The decision is a response to the state’s forthcoming minimum wage hike for fast-food workers, which will see employees...
