Oculus Rift news and trends

Facebook Ad Signals A Move To Boost Consumer Hardware Presence
Facebook // March 21, 2017

Facebook placed an ad looking for a GTM retail program manager as all signs point to the social media site establishing a stronger retail presence in consumer hardware. According to CNBC, Facebook’s mysterious Building 8 division is looking for someone who “will have the responsibility of...

200 Oculus Pop-Ups Close Due To Low Sales
Retail // February 09, 2017

Facebook is set to close some 40 percent of its Oculus pop-up stores due to low consumer interest. At least 200 of the 500 Oculus pop-ups in Best Buys across the U.S. are expected to shut down. “They didn’t press on selling,” a Best Buy...

Best Buy Bets Big On Oculus Rift
Retail // August 26, 2016

Best Buy is pushing a big expansion of the Oculus Rift virtual reality headset in a number of its stores to try and boost interest in the costly devices that can retail for about $599, according to Retail Dive. The electronics retailer plans to roll the...

Oculus Rift Jumps The Pre-Order Line
Retail // May 03, 2016

While retail brands in the tech space — such as Apple — have proven the value of early adopters in initiating widespread consumer acceptance of untested products, Oculus is hedging its bets in that regard. Will making the Oculus Rift available at retail locations in...

Quick Reads
Facebook Ad Signals A Move To Boost Consumer Hardware Presence

March 21, 2017
Facebook placed an ad looking for a GTM retail program manager as all signs point to the social media site establishing a stronger retail presence in consumer hardware. According to CNBC, Facebook’s mysterious Building 8 division is looking for someone who “will have the responsibility of creating disruptive ground up shopping experiences of Facebook consumer hardware.” […]