No longer a figment of innovative imaginations and fictional futuristic stories, augmented reality (AR) and virtual reality (VR) technology is increasingly having an impact on, well, reality. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
How do you design an omnicommerce strategy without a brick-and-mortar store? For this month’s Omniommerce Tracker cover story, PYMNTS spoke with Kristin Richmer, head of brand marketing at online footwear and apparel retailer Zappos, about the challenges and advantages of building a successful omnichannel strategy...
It’s looking like a very omni new year, so far. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this...
With a little smart omnicommerce planning, it seems merchants are more likely to have happy holidays this year. The latest Omnicommerce Tracker™ features a conversation with Carl Prindle, president and CEO of furniture omnichannel platform Blueport Commerce, with takeaways on what omnichannel strategies were successful...
