Personalization news and trends

Retailers Embrace the Power of Hyper-Personalization
retail // January 27, 2025

In today’s retail environment, hyper-personalized customer experiences are essential for driving digital engagement and customer loyalty. With concerns over fraud and the need to stay competitive, retailers are focusing on tailored interactions to improve customer satisfaction and retention. As Ram Ravichandran, CTO at Narvar, told...

How to Make the Payments Experience Disappear
artificial intelligence // January 21, 2025

Money rarely sits still, and in the world of payments technology, artificial intelligence (AI) is emerging as a driver of innovation.  “My vision for the future is to make payments disappear into the background,” Gaurav Singal, CTO at Cantaloupe, told PYMNTS for the series “What’s...

AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation
Retail // December 24, 2024

The retail sector is witnessing changes, with direct-to-consumer (D2C) brands leading innovation. As 2024 wanes, key trends influence how consumers interact with brands and make purchasing decisions. From artificial intelligence-powered personalization to a greater emphasis on sustainability, D2C retailers are adjusting to the changing expectations...

Agentic AI and Personalized Shopping Experiences Will Dominate 2025
artificial intelligence // December 23, 2024

Tech executives and investors told PYMNTS that artificial intelligence will reshape retail shopping in 2025, with AI assistants offering unprecedented personalization and handling up to 20% of eCommerce tasks, from product recommendations to customer service. Industry leaders from Citi, Google Cloud and global tech investment...

Interviews & Exclusives
46% of Cardholders Are Proactive Deal Hunters

February 07, 2025
The world of credit card rewards is getting a much-needed makeover. Forget the tired points-and-perks model. A new report from PYMNTS in collaboration with Banyan reveals that relevance is the new currency for cardholder engagement. “Beyond Points and Perks: How Relevant Benefits Drive Cardholder Engagement,” a January 2025 report, dives into the nuances of what actually […]

How to Make the Payments Experience Disappear

January 21, 2025
Money rarely sits still, and in the world of payments technology, artificial intelligence (AI) is emerging as a driver of innovation.  “My vision for the future is to make payments...

AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation

December 24, 2024
The retail sector is witnessing changes, with direct-to-consumer (D2C) brands leading innovation. As 2024 wanes, key trends influence how consumers interact with brands and make purchasing decisions. From artificial intelligence-powered...

Agentic AI and Personalized Shopping Experiences Will Dominate 2025

December 23, 2024
Tech executives and investors told PYMNTS that artificial intelligence will reshape retail shopping in 2025, with AI assistants offering unprecedented personalization and handling up to 20% of eCommerce tasks, from...

Quick Reads
Amazon Adds Personalized Recommendations to Shopping App

October 27, 2024
Amazon says it is adding more personalization features with the updates to its Shopping app. “Personalization helps customers find what they’re looking for faster, and surfaces other relevant products that align with their interests based on previous shopping behaviors like recent purchases and browsing history,” the eCommerce giant wrote in a recent blog post.  For […]

Google Amps Up Gemini’s AI Model for New Shopping Platform

October 15, 2024
Google has revamped its shopping platform, introducing an experience powered by artificial intelligence (AI) that will roll out across the U.S. in the coming weeks. This transformation leverages 45 billion...

LTK Adds New Customization Features to Automatic Direct Message Tool

August 20, 2024
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct...

Luxury Brands Slash Prices to Entice Middle-Income Buyers

July 21, 2024
Luxury brands have begun lowering their prices to win back middle-income shoppers. As The Wall Street Journal (WSJ) reported Sunday (July 21), this move — by companies such as Burberry...