Reputation Institute news and trends

Who’s The Best? Amazon Tops, Apple Topples
Merchant Innovation // May 15, 2015

For the second year in a row, Amazon is No. 1 – with a score of 84.08 – on a chart designed by Reputation Institute, a consulting firm in Boston, that ranks companies by reputation. The Seattle eCommerce giant even improved its scored while facing...

Quick Reads
Amazon Crowned ‘Most Reputable Company’ — Again

March 30, 2016
Amazon, Amazon, Amazon — no matter the mixed press that has come its way, the eCommerce giant still reigns supreme in the eyes of consumers. For the third year in a row, Amazon nabbed the number one spot on the Reputation Institute’s annual report of America’s most reputable companies, beating out other household names like Kellogg’s, Hallmark and […]