Shoptalk news and trends

Rewriting Rewards Around Consumer Behavior
Retail // August 22, 2019

In theory, a rewards program tied to customer loyalty is a totally logical acquisition tool.  Customers prone to come in anyway are incented further with points (or stars, or cash back savings), which bring them in, which draws spend, which creates more points and rewards,...

Creating A Second Life For A Retail Classic
Retail // July 17, 2019

Heath Ceramics is not a newcomer to the world of retail. Founded by San Francisco artist Edith Heath in the 1940’s – Heaths earthenware ceramics, uniquely textured designs and unusual color patterns have set the brand apart from its earliest days when all the pieces...

How A New Entrant Navigates A Crowded Subscription Market
Retail // June 14, 2019

Urban Outfitters’ announcement that it was moving into the world of fashion for rent about a month ago was surprising — and also not. The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry...

Snowe, Simplicity And (Literally) Making Bedding Out Of Air
Retail // March 22, 2019

There is no shortage of direct-to-consumer (DTC) eCommerce firms offering luxurious, hotel-quality sheets to consumers — and doing so at a price that reflects a more middle class-focused approach to normally luxury items. Boll & Branch, Brooklinen and Parachute all offer something in that vein. A new...

Quick Reads
Unlocking The Wonders Of Technology Through A Rental Model

May 02, 2018
It’s not easy to stay on the cutting edge of technology when the cutting edge is always changing — and can always be counted on to be expensive. Experimenting with a new technology can be intimidating enough, not to mention buying in for several thousand dollars to even conduct the experiment. Maybe customers really do […]